April 21, 2023
The relationship between the public and private sectors makes shopping more secure and protects customers, brands, and the owners of intellectual property rights against imitators.
Multiple companies in the private sector often share information on confirmed counterfeiters, which helps ensure that those individuals cannot begin selling their products anywhere else.
Anti-Counterfeiting Exchange (ACX) is a new industry cooperation that was unveiled today by Amazon (NASDAQ: AMZN). The goal of this initiative is to make it more secure to purchase online and make it more difficult for counterfeiters to move between different sites in an effort to sell their fake goods.
ACX makes it possible for participating establishments to exchange information regarding confirmed counterfeiters who sought to use their services in an effort to sell fake goods.
Participants of ACX are able to identify and stop perpetrators of counterfeiting more quickly than they would be able to if they did not participate in this collaborative data sharing by sharing information on counterfeiters.
An impartial third party, working in compliance with the rules and best practises of the relevant industry, offers participants with anonymized access in order for them to share and receive information.
frequent information sharing has been made possible by ACX, and participants make use of this information in their ongoing efforts to detect and address counterfeiting, strengthen their own individual risk evaluation systems, and make more robust referrals to law enforcement so that bad actors can be held accountable for their actions.
ACX has enabled frequent information sharing, and participants use this information in their ongoing efforts to detect and address counterfeiting. Amazon has already discovered hundreds of matching accounts through the use of ACX.
These accounts are instances in which the same counterfeiter attempted to construct selling accounts on Amazon and at least one other store operator.
The power of ACX derives from the fact that as soon as one of the participating businesses finds a counterfeiter and shares the account information through the exchange, all of the other retailers that are participating in ACX are able to know about the counterfeiter and may stop them even more rapidly in their store.
This is what gives ACX its strength. Every participant is responsible for making their own decisions regarding whether and how they will use the information provided by ACX.
“We want our customers to have confidence in their shopping experience and for brands to know they are protected from counterfeits,” said Dharmesh Mehta, vice president of Selling Partner Services for Amazon.
“We want our customers to have confidence in their shopping experience and for brands to know they are protected from counterfeits.” We believe that it is essential to exchange information regarding confirmed counterfeiters in order to assist the entire industry in putting a stop to these criminals as soon as possible, as we outlined in our strategy for private and public sector engagement to stop counterfeiters.
We are excited to have helped improve the industry’s collective ability to fight counterfeit crime, thereby giving consumers and rights owners with more peace of mind. This was accomplished by paving the way in the creation of an industry-wide solution to share information on known counterfeiters, and we led the way in this endeavour.
“The IPR Centre applauds the foundational efforts made by the Anti-Counterfeiting Exchange, and we’re pleased to have been a part of its creation,” said James Mancuso, director of the National Intellectual Property Rights Coordination Centre.
“The IPR Centre applauds the foundational efforts made by the Anti-Counterfeiting Exchange,” “This is the starting salvo of a much broader struggle against counterfeiters and criminal organisations, and in order to reach its full potential, the endeavour will require even greater participation from all companies and sectors.
We are excited to provide our assistance to this significant endeavour by utilising each and every resource that the IPR Centre has at its disposal.
Daniel Castro, director of the Centre for Data Innovation, emphasised how important it is for people to work together in a voluntary capacity. “The successful elimination of illegal counterfeiting networks requires active collaboration between companies operating in the private sector.
The Department of Homeland Security issued a call to the various players in the private sector in the year 2020, urging them to play a more active role in identifying and blocking the trafficking of counterfeit goods.
It is heartening to see that Amazon and other retailers have responded to this request by establishing the Anti-Counterfeiting Exchange.
Amazon, in collaboration with other ACX members, has been working to pilot the exchange, ensure that the right guardrails are in place, and build a scalable approach to expand membership to include other businesses interested in preventing counterfeiters.
Partnerships in the private sector centred on the exchange of data are an essential component in the fight against counterfeiting.
Amazon extends an invitation to other retailers and marketplace service providers to become members of the Anti-Counterfeiting Exchange and work in tandem with the organization’s founding members to further bolster the industry’s collaborative efforts against counterfeiters.
Counterfeiters and other criminal organisations have been put on notice by ACX that the private sector is aligning against them and fighting to safeguard consumers and rights owners across the retail industry. ACX was developed to combat counterfeiting.
May 24, 2023
