The Latest Counterfeit Prevention Advancements from Amazon for Brands, Customers, and Selling Partners
The company’s industry-leading technology and experts have progressively discouraged bad actors and stopped millions of fake goods from entering the global supply chain, according to Amazon’s Brand Protection Report.
Business Wire – Seattle In its third annual Brand Protection Report, Amazon (NASDAQ: AMZN) describes how its efforts to safeguard customers, brands, and selling partners from imitation goods have led to more criminal referrals and industry alliances than ever before. The report also shows how, by strategically combining industry-leading technology and experts, bad actors are successfully stopped and having an impact outside of Amazon’s store—over six million counterfeit products will be identified, seized, and properly disposed of in 2022, preventing them from reaching customers and being resold elsewhere in the world supply chain.
Dharmesh Mehta, Amazon’s Vice President of Worldwide Selling Partner Services, said, “We take pride in the progress our organisation has made this past year, specifically further evolving our technology to stay ahead of bad actors and doubling down on our criminal referral and litigation efforts.” We appreciate the expanding industry-wide cooperation in this area and look forward to keeping up the innovation and collaborating to eradicate fraudulent goods.
Progress in four important categories is highlighted in Amazon’s Brand Protection Report: 1) strong preventative measures to safeguard its store, 2) potent tools to safeguard businesses, 3) holding wrongdoers accountable, and 4) safeguarding and informing customers:
Bad Actors Are Being Deterred From Even Trying to Create New Amazon Selling Accounts: Our thorough seller verification, which connects with potential sellers one-on-one through video chat, along with ongoing improvements in our machine learning-based detection, are deterring bad actors from even trying to establish new Amazon selling accounts. We prevented bad actors from posting even one product for sale in 2022, down from over 800,000 attempts in 2021 and 6 million attempts in 2020. In 2021, we stopped over 2.5 million attempts to open new selling accounts.
Expanded Use of Brand Protection Tools: We kept developing our automated protection technologies, which take advantage of our collaboration with Brand Registry-enrolled brands and the information they supply us with. This reduced the need for brands to discover and submit infringements. As more people adopted our trademark protection programmes in 2022, the absolute number of legally valid notices of infringement filed by brands in trademark Registry fell by more than 35%.
Holding Counterfeiters Accountable and Preventing Them From Abusing Our Store and Others: We are seeing good results from our efforts to locate and take down counterfeit organisations. Over 1,300 criminals in the US, UK, EU, and China were sued or reported for inquiry by Amazon’s Counterfeit Crimes Unit in 2022. In addition to working to put a stop to these bad actors, we also worked to go upstream from the counterfeit signals we discovered to identify, seize, and properly dispose of over six million counterfeit goods. We did this in partnership with brands and law enforcement. This made it impossible for them to be sold again anywhere along the production chain.
Strengthening Consumer Education: In collaboration with the U.S. Chamber of Commerce and U.S. Customs and Border Protection, we developed marketing campaigns that taught consumers how to shop safely, how to verify that the products they were buying were genuine, and how dangerous it was to buy knockoffs. In the United States, these campaigns touched over 70 million consumers.
Click here to read the complete Amazon Brand Protection Report.
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