Unveiling the Delectable Collaboration: LAY’S® x “Vanderpump Rules” Stars’ Chip Flavor
Lay’s, America’s beloved potato chip brand, is set to introduce a delectable innovation that combines the iconic taste of Lay’s potato chips with the classic sandwich experience. To achieve this unique fusion, Lay’s has teamed up with none other than Bravolebrities Ariana Madix and Katie Maloney, stars of the popular reality show “Vanderpump Rules.” Together, they will unveil a sandwich-inspired potato chip flavor named “Lay’s Grilled Cheese & Tomato Soup” during BravoCon 2023, the ultimate three-day fan celebration of all things Bravo, coinciding with National Sandwich Day.
The Lay’s Grilled Cheese & Tomato Soup flavored potato chips capture the essence of a grilled cheese sandwich along with the rich, hearty flavors of tomato soup. This delectable flavor will make a limited-time comeback in exclusive packaging inspired by Madix and Maloney’s much-anticipated sandwich shop, “Something About Her.”
For those attending BravoCon in Las Vegas, there’s an exciting opportunity to explore the world of Lay’s and Something About Her. The event will feature a Lay’s & Something About Her pop-up experience, allowing attendees to savor Lay’s-infused culinary creations and cocktails inspired by Bravo.
Tina Mahal, Senior Vice President of Marketing at Frito-Lay North America, expressed enthusiasm about this collaboration, saying, “We’re excited to partner with these two icons to create a unique moment of connection with Lay’s and bring back an iconic flavor for our fans. Lay’s is an expert in flavor innovation, and we’re looking forward to sharing our delicious potato chips and delicious culinary creations inspired by Ariana and Katie’s new restaurant at BravoCon.”
Bravoholics from across the nation can join in the fun. Starting from November 3, they can participate through Lay’s social media channels for a chance to win a Lay’s & Something About Her Sandwich Shop kit. This kit will include the limited-edition flavor and recipe cards, enabling fans to recreate the delightful dishes and cocktails that will be served at BravoCon.
The Lay’s & Something About Her pop-up experience at BravoCon promises to be a highlight, showcasing Lay’s continued foray into culinary innovations. Madix and Maloney will present Something About Her-inspired small bites and cocktails, featuring Lay’s as a central ingredient. These tantalizing creations include the “Born Cool” As a Cucumber Cup, OMGrilled Cheese and Tomato Soup, Chocolate Chip-Duo Cookies, Something About Sangria, “I Take Sandwiches Very Seriously” PB&J Martini, and Spice up the Drama Margarita, all with a unique Lay’s twist.
Throughout the weekend, fans will have numerous opportunities to meet the Bravolebrities, sample the limited-edition potato chip flavor, personalize their Lay’s and Something About Her merchandise, and more.
Ariana Madix expressed her excitement about the venture, noting, “No one can argue that sandwiches and potato chips are a match made in heaven. Lay’s Grilled Cheese & Tomato Soup flavored potato chips give bold flavors with a classic chip that’s just as unique as our sandwiches and as iconic as our friendship.”
Katie Maloney shared her enthusiasm, stating, “I always dreamed of opening a sandwich shop, but never in my wildest dreams did I think I’d be coming out with a sandwich-inspired potato chip flavor. Reintroducing Lay’s Grilled Cheese & Tomato Soup flavored potato chips at BravoCon is the perfect way to bring our sandwich expertise straight to fans.”
Lay’s, a prominent brand under Frito-Lay North America, is known for its extensive range of convenient and delicious snacks. You can learn more about Frito-Lay at their corporate website and follow Lay’s on various social media platforms to stay updated on their latest innovations.
As a subsidiary of PepsiCo, Frito-Lay North America plays a significant role in the snack industry. They produce a variety of popular snack brands, including Lay’s, Ruffles, Doritos, Tostitos, Cheetos, Stacy’s, PopCorners, SunChips, and Fritos, among others. With a vast network of manufacturing facilities and distribution centers, they serve numerous retail customers weekly through a direct-store-delivery model.
PepsiCo, a global leader in beverages and convenient foods, operates in more than 200 countries and territories worldwide. The company’s portfolio includes a wide range of well-loved foods and beverages, such as Lay’s, Doritos, Cheetos, Gatorade, Quaker, and many more.
Bravo, the premier lifestyle and entertainment brand, offers a diverse selection of original programming, including popular shows like “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and “The Real Housewives” franchises. Additionally, Bravo features the only live late-night talk show on television, “Watch What Happens Live with Andy Cohen.” Bravo is part of the NBCUniversal Television and Streaming portfolio, offering engaging content across various platforms.
For fans eager to participate in the excitement, a no-purchase-necessary sweepstakes allows legal residents of the U.S. and D.C. aged 18 and older (19+ in AL and NE) to enter for a chance to win various prizes, including Lay’s & Something About Her Sandwich Shop kits. The sweepstakes is subject to official rules, including odds and prizes, and is sponsored by Frito-Lay, Inc.
Lay’s partnership with Ariana Madix and Katie Maloney and their Something About Her sandwich shop brings together the best of both worlds: the timeless appeal of potato chips and the enduring love for sandwiches. This unique collaboration promises to be a memorable experience for Bravoholics and snack enthusiasts alike.