London, Uk, September 12, 2024 – Tesco has announced two major developments, reinforcing its commitment to innovation, customer satisfaction, and diversity. On September 5, 2024, the company unveiled the second cohort of its Accelerator Program, which includes 16 new and innovative brands, and extended its EU roaming offer through Tesco Mobile until 2026. Both initiatives reflect Tesco’s ongoing efforts to meet the needs of its customers and embrace inclusivity and sustainability across its operations.
16 New Brands in Tesco’s 2024 Accelerator Program
Tesco’s Accelerator Program continues to champion small, emerging businesses by offering them year-long mentorship, learning opportunities, and support for growth. The 2024 cohort brings together 16 brands in the Accelerator Program, many of which are owned by women or individuals from underrepresented groups. These brands aim to introduce fresh, trend-led products to Tesco’s customers while supporting innovation and diversity within the company’s supply chain.
Notable brands in this cohort include Aagrah, known for its Asian-inspired food offerings, and Better Nature Tempeh, a plant-based protein brand. Other brands such as Jake & Nayn’s and Wha Gwan showcase diverse ownership and represent the growing demand for culturally rich products. This year’s Accelerator also features businesses committed to sustainability, such as Bold Bean Co and Seep, which promote eco-friendly, healthier living options for consumers.
Rachel Hann, Tesco’s Head of Innovation and Express Product Strategy, expressed her excitement about the new brands. “We’re passionate about supporting diversity within our supply base, which reflects the communities we serve across the UK. These new brands will add fresh, inspirational products to our shelves,” she said. Tesco’s commitment to fostering innovation and offering diverse product choices is evident in the selection of these new brands.
Tesco Mobile Extends EU Roaming Until 2026
In a move aimed at further enhancing customer satisfaction, Tesco Mobile extends its EU roaming offer until 2026. This allows Tesco Mobile customers to use their UK data, minutes, and texts in 48 destinations across Europe and beyond at no extra cost. The extension ensures that Tesco Mobile users can travel abroad with peace of mind, knowing they won’t face surprise roaming charges.
A study commissioned by Tesco Mobile found that staying connected while traveling is a key priority for many UK families. The survey revealed that 53% of parents rely on online maps and directions, 52% require constant network access, and 57% use their phones to search for local activities and restaurants while abroad. With the extended roaming offer, Tesco Mobile ensures that customers can continue to access these services without additional costs.
This offer is particularly advantageous for Clubcard Price customers, who benefit from frozen mobile plan prices for the duration of their minimum contract period. These customers enjoy free EU roaming for the entire contract, adding extra value to their mobile plans.
Jonathan Taylor, CEO of Tesco Mobile, emphasized the importance of this extension for travelers. “Whether it’s using maps or keeping in touch with family and friends, we all want to stay connected when we’re abroad. Our decision to extend the roaming offer until 2026 is a testament to our commitment to delivering exceptional value and convenience to our customers,” he stated.
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Commitment to Innovation, Diversity, and Customer Satisfaction
These two announcements highlight Tesco’s strategic focus on delivering value, convenience, and innovation to its customers. By supporting 16 new brands in the Accelerator Program, Tesco is not only introducing diverse, trend-driven products but also fostering growth for small businesses owned by women and individuals from underrepresented communities. Meanwhile, the decision to extend the EU roaming offer underscores Tesco Mobile’s dedication to ensuring seamless connectivity for its customers, especially when traveling abroad.
Through these initiatives, Tesco continues to strengthen its reputation as a customer-focused company that embraces innovation and inclusivity across its retail and mobile services.
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- www.tescoplc.com/tesco-backs-further-16-innovative-new-brands-as-part-of-2024-accelerator-programme
- www.tescomobile.com/why-tesco-mobile/awards-and-reviews/home-from-home