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Following the success of the sales campaign and its participation at Balloon Festivals, the game changer apple is preparing to return as early as January, expanding its brand communications to build an even closer connection to the consumer. Bolzano, 19 September...

Following the success of the European roadshow and the European Balloon Festival in Igualada, Spain, the game-changing initiatives are continuing. The hot-air balloon will fly to Italy and Germany, while a contest on Instagram offered a heavenly stay as...

Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues. (Bolzano, 11 June 2024). The invitation to enjoy culinary experiences with...