SPAR Austria sees growth opportunity for independent retailers in Vienna
An accessible, safe, local grocery network adapted to the needs of local populations is vital for ensuring quality of life. This applies to major cities as well as country towns.
At the annual meeting of SPAR retailers on October 12, SPAR Austria emphasized that there is an increased opportunity for independent SPAR retailers to meet the needs of neighborhood communities through urban development in Vienna.
The City of Vienna has taken up the revitalization of neighborhoods and initiated measures to improve the structure of local supply in six defined Viennese zones.
“As Austria’s largest local retailer, we want to be part of this urban development. Our independent SPAR retailers are exactly the right people for this.
They offer a product range adapted to the respective location, the population of the neighborhood, and modern service. Moreover, their stores act as lively meeting places”, said SPAR Austria CEO Fritz Poppmeier.
Growing independent retailers
Currently, there are nine SPAR neighborhood retailers in Vienna—in the 7th, 10th, 11th, and 23rd districts—and three additional locations have been found. SPAR Austria is looking for more locations and independent retailers to operate these stores, offering prospective retailers extensive training programs.
In addition, SPAR Austria has been operating the popular SPAR Gourmet stores for over 20 years in districts with a demand for delicatessen-oriented ranges. There are currently 39 of these stores operating in Vienna. The range differs depending on the location.
To augment its store network, SPAR Austria has developed a flexible store concept, enabling it to meet customers’ needs to an even greater extent. The first redesigned SPAR Gourmet store opened on October 20 at Vienna’s Fleischmarkt in the 1st district.
“The new retailer Gourmet at the Fleischmarkt has been adapted to better meet the needs of people in Vienna’s inner city.
The new urbanity with its food trends, sustainability and special dietary needs meets the lifestyle and indulgence culture here. One highlight is probably the best focaccia in town. We brought the recipe from Florence to Vienna”, said Alois Huber, SPAR Austria Managing Director for Vienna.
Source: SPAR Austria
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About SPAR Austria
The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG, a 100% privately owned Austrian company.
With licenses granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.
With sales of €8.3 billion and impressive growth of 16%, the retailer became the market leader in the Austrian grocery trade in 2020 after being a market growth leader for over a decade. It maintained this leadership position in 2021.