The SPAR Natur*pur Organic Cream kefir is made by the SEIFRIED dairy located in the Innviertel area of Upper Austria. This trendy fermented product has a mild and creamy texture along with a refreshing taste, making it impressively versatile. For the past 15 years, the SEIFRIED dairy has been a family-run business serving regionally organic products for SPAR, using 100% Austrian organic milk. SPAR Natur*pur Organic Cream Kefir is the latest addition to this collaboration and can be purchased for €1.49 at SPAR, EUROSPAR, and INTERSPAR.
SPAR is the first food retailer to add organic kefir to its range. Originating from the Caucasus region, Kefir is produced like yogurt through several hours of traditional fermentation. This sour milk product has a refreshing taste and creamy texture, but unlike many kefir drinks, SPAR Natur*pur Organic Cream Kefir is enjoyed by the spoonful.
The product reflects regional enjoyment made possible thanks to a long-standing partnership.
SPAR Natur*pur bio-cream kefir is produced by SEIFRIED dairy located in Aspach, Upper Austria which processes milk from local farmers. The Innviertel family business is one of 2000 Austrian producers for SPAR. For the past 20 years, the dairy has supplied SPAR brand products, and for the last 15 years has been providing organic products for SPAR Natur*pur.
“We have known SPAR for a long time; they are our partners and it helps us that we are a family owned business, because personal contact is very important for us and with the farms around,” explains SEIFRIED dairy’s Managing Director Adele Schreiner. “It is a pleasure to bring into the market 15 fully dairy products. These include the new SPAR Natur*pur organic cream kefir which expands our offer.”
SPAR Natur*pur organic cream kefir uses milk exclusively sourced from organic Austrian farms. One of these regional dairy farms is operated by Daniela and Friedrich Gittmaier from Eberschwang:
“My wife Daniela and I were brought up around livestock farming. Ensuring the well being of the animals is a given as is the careful management of the cows within their natural habitats and the superb quality of our milk . For many years now, we have had a cordial business relationship with the SEIFRIED dairy and we are really pleased to see the new products with our organic milk in SPAR,” says organic farmer Friedrich Gittmaier.
SPAR cultivates new products for other directed markets.
With the launch of the SPAR brand SPAR Natur*pur, which started 30 years ago, is now a success story. It began from 10 organic dairy SPAR Natur*pur has now increased to approximately 1700 items. The product assortment has over the years integrated more popular organic products and now includes almost all categories of food products. SPAR focuses on supporting organic farms located in the Austrian region, like the Upper Austrian dairy SEIFRIED.
