Hershey and Shaquille O’Neal Elevate Game Day Snacking with Their Latest Collaboration
The Hershey Company together with retired basketball star Shaquille O’Neal created the Shaq-A-Licious XL Gummies to introduce brand new excitement during March Madness 2025. The official March Madness Gummy partnership between The Hershey Company and Shaquille O’Neal features these large enjoyable treats which will reign as a national snack during the tournament between enthusiastic basketball fans.
The basketball tournament known as March Madness starts on March 16 and creates the greatest excitement among US sports fans. Buzzer-beating shots and surprises and non-stop demands from basketball face a highly exciting championship for all fans. Shaq-A-Licious XL Gummies entered the market this year to provide additional joy and taste for fans who watch March Madness games.
The Brand-New Shaq-A-Licious Xl Gummies Entered The March Madness Tournament For The First Time
The Official Gummy of March Madness status belongs to Shaq-A-Licious XL Gummies through a strategic partnership established by The Hershey Company together with the NCAA and CBS Sports and Warner Bros. Discovery Sports. Through this multi-year partnership Hershey continues to prioritize giving fans an improved experience by providing them access to their popular snacks: Reese’s and Dot’s Homestyle Pretzels and Shaq-A-Licious XL Gummies.
The relationship between the tournament and brand found support from Dan Mohnshine who serves as Vice President of U.S. CMG Marketing for The Hershey Company. The energetic euphoria found in March Madness matches exactly what the eating experience of Shaq-A-Licious XL Gummies will deliver. The inclusion of this new brand strengthens our NCAA partner lineup because we can now supply more delightful game day experiences to sports fans.
The tournament will showcase Shaq-A-Licious XL Gummies through diverse promotional efforts during its ongoing progress. The gummy brand will use interactive social media content and live fan exchanges at crucial tournament sites while continuing its television advertising presence.
Shaq-A-Licious Joins The NCAA Final Four Festivities
During the NCAA Final Four weekend Shaq-A-Licious XL Gummies will play an essential role in all the tournament festivities. On Friday April 4 at 4:30 p.m. ET/3:30 p.m. CT Shaq-A-Licious will dominate the Reese’s College All-Star Game festivities through major promotional activities. CBS Sports Network will broadcast live the coveted tournament weekend broadcast of this major game event.
Reese’s College All-Star Game attendees can taste Shaq-A-Licious XL Gummies, obtain special event merchandise and take part in court activities that capture Shaquille O’Neal’s grand personality. The free Reese’s Final Four Friday® event will serve as an ideal opportunity for showcasing Hershey’s new snack offering to the anticipated large audience expected at the public reception.
Hershey utilizes the event to extend charitable support during this special occasion. Operation Homefront will partner with the company through a Thursday collaboration that takes place on April 3. Operation Homefront exists to provide necessary support for military families so they succeed in their lives. The cause holds personal significance for Shaquille O’Neal because he comes from a military household and dwelled on a San Antonio military base throughout his early years. Through their combined effort with Operation Homefront the company demonstrates O’Neal’s ongoing commitment to charitable work.
The Unique Features Of Shaq-A-Licious Xl Gummies Establish Their Distinctiveness Compared To Other Products.
The consumer marketplace welcomed Shaq-A-Licious XL Gummies in 2024 through the partnership between The Hershey Company and Shaquille O’Neal. The gummies produced by Shaq-A-Licious represent the larger-than-life character of Shaquille O’Neal through two separate editions.
- You can find Shaq-A-Licious Original’s gummies in both face-shaped and peach, berry punch, and orange varieties.
- Shaq-A-Licious Sours include gummies in green watermelon, pineapple, and mixed berry flavors that emulate famous nicknames from Shaq.
Shaq-A-Licious XL Gummies have established strong markets throughout U.S. and Canadian territories because they please fans of basketball and lovers of candy. The big gummy pieces and full-flavored characteristics result in a creative selection that adds excitement to the snack section.
Topics related to Shaq-A-Licious XL Gummies will be available on Shaqalicious.com and through Instagram at @shaqalicious_official and TikTok at @shaqaliciousofficial.
Shaquille O’Neal: More Than A Basketball Legend
Sports fans easily identify Shaquille O’Neal as a prominent figure who made a mark in both basketball and entertainment. Basketball fans remember his stunning achievements in the NBA including four championship victories and 15 All-Star selections and one MVP title. His unmatchable basketball expertise in the NBA secured his selection in the Hall of Fame which established his position as history’s top players.
Shaq O’Neal has shaped his profile in the world through activities that go beyond basketball. Through business diversification he successfully built his entrepreneurial career, followed by working as a sports analyst alongside hosting restaurants under his management. His “Business of Fun” strategy stands evident in every professional project he undertakes, such as his TNT Emmy Award-winning Inside the NBA analysis role and his music career as DJ Diesel. Through his festival lineup which includes SHAQ’s Bass All-Stars Festival and Shaq’s Fun House, O’Neal has built up huge audiences that unite music showmanship with sensory-rich entertainment spectacles.
The dedication Shaq shows through his community-oriented approach functions as a foundational value of his public image. He received his PhD in Leadership and Education before establishing The Shaquille O’Neal Foundation for serving underserved youth. Every year Shaq organizes two important programs called Shaq-to-School and Shaq-a-Claus which distribute necessary supports to children facing need.
O’Neal established a substantial presence in the food industry after his philanthropic work. The Big Chicken restaurant brand has shown rapid growth by developing over 350 locations worldwide and opening more than 40 outlets throughout different countries. His business venture has positioned him as an accomplished business person in the eyes of the public.
Fans who want to stay updated on O’Neal’s projects should follow him on TikTok and three other platforms which were Facebook at the time of this writing and Instagram, alongside his first public network X (formerly known as Twitter).
About The Hershey Company
For more than 130 years, The Hershey Company has established its position as a snack industry leader while forging memorable moments with its portfolio of well-known brand,s according to the New York Stock Exchange under ticker symbol HSY. Since its establishment some 130 years ago The Hershey Company maintains offices in over 70 nations and operates with more than 20,000 staff members to produce yearly revenue in excess of $11.2 billion.
The Hershey Company has grown past its established lineup of chocolates and candies into other categories through its product brands which now include Hershey’s Kisses, Kit Kat®, Jolly Rancher, Reese’s, Ice Breakers and Shaq-A-Licious XL Gummies while also developing the salt snack section with SkinnyPop and Dot’s Homestyle Pretzels.
Corporate responsibility is a central aspect of business operations at the company where education and community support stand as their primary areas of focus. Milton Hershey School was established in 1909 to carry out this mission by giving education and support to children without adequate resources.
For more information, visit www.thehersheycompany.com.
About The NCAA
The National Collegiate Athletic Association (NCAA) operates a variety of more than 1,100 colleges and universities to support student-athletic accomplishment. Student-athletes presenting at NCAA championships exceed 54,000 participants annually. Through its efforts, the association delivers fairness, student-athletic well-being, and academic progress to its half-million member student-athletes.
Students can find NCAA event information and partnership details through accessing www.ncaa.org or www.ncaa.com.
