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HomeNewsPackagingSchubert expands business in the pet food sector in North America

Schubert expands business in the pet food sector in North America


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With the increasing demand for automation and flexibility in pet food packaging, Schubert North America, a subsidiary of the German Schubert Group, is successfully expanding its pet food customer base in Canada and the US. During the 2022 Pet Food Forum in Kansas City, May 2nd – May 4th, the leader in Top Loading Packaging machines convinced the audience with its portfolio of competence and packaging experience in the global pet food industry. Schubert’s versatile and flexible packaging machines enable manufacturers of any type of pet food to package single-packs, multi-packs, different types of flavours, packaging shapes and sizes seamlessly on one single source system.

Recently the pet food industry has seen significant growth in North America. During the pandemic, families and individuals increasingly opted for pet adoption or purchases, with cats and dogs being the most popular choices. A new dog owner usually becomes a pet food customer for an average of 10 years. As a natural result, pet food manufacturers recorded a higher demand in pet food sales, having to double or even triple their production, requiring process optimization and automation. While labour costs continue to rise on the one hand, on the other hand pet food buyers develop more diverse preferences in store location (in-store shopping vs. e-commerce), product packaging, product quality, product size and product variety. With its longstanding experience and highly flexible packaging technology, Schubert enables pet food manufacturers to seamlessly package single-packs, multi-packs, various products, and packaging formats all on one single source solution system. Schubert’s open machine architecture, quick-change overs as well as the company’s North American training & service centres have become further deciding factors of manufacturers opting for the German family-owned company.

Schubert presents competence at Global Pet Food Forum in Kansas City

During its debut at the global pet food forum in Kansas City, Schubert North America presented its packaging portfolio to a broad audience of visitors from not only Canada, the US and Mexico, but also other countries from across the globe. The global pet food forum was an ideal platform to exchange best packaging practices and solutions with other suppliers from the pet food industry. The highlight of the show was reconnecting with customers as well as acquiring new prospects. “The petfood forum is an ideal show allowing us to get in front of the decision makers within the pet food industry” explains Dieter Moessner, Global Key Account Manager at Gerhard Schubert GmbH. The Petfood Forum offers a mix of conferences and exhibitions that deliver the opportunity to gather the latest research and innovative information on pet nutrition, pet food market growth, pet food processing and packaging. “The Petfood Forum provides a great opportunity for pet food professionals to network and do business with the industry’s leading manufacturers and suppliers. As a leader in end-of-line multipack flexibility, Schubert supplies solutions for the packaging challenges pet food manufacturers are facing today and looking for in the future,” describes Armin Klotz, Sales Account Manager at Schubert North America.

How pet food mix packs and multi packs fit with sustainability

From Kansas City to Nuremberg in Germany: Following the Petfood Forum in North America, Dieter Moessner, Global Key Account Manager at Gerhard Schubert GmbH, gave a Keynote Speech at the European Petfood Forum at end of May 2022. He explained how pet food can be reconciled with sustainability goals, and highlighted challenges the pet food industry is facing in terms of supply chains and changing consumer behaviour. He also presented practical case studies that are already providing more sustainability in the industry. In addition to Schubert’s expertise in top loading packaging machines, the company also offers consulting solutions and guidance for manufacturers switching to sustainable packaging materials. Not only packaging materials but also efficiency of Schubert’s machine systems as well as efficiency of its own production processes are optimized along with the company’s recently launched sustainability strategy “MISSION BLUE”.

Expansion of the regional headquarters in Charlotte, North Carolina

Taking part in ProPak is an important step for the packaging machine manufacturer in terms of managing its market positioning in Asia. In collaboration with its trading partner Winckler & Co Ltd, Schubert has successfully implemented several projects in Japan in the food and confectionery sectors. A manufacturer of cosmetics from Taiwan is also currently packaging its products with machines from Crailsheim. “We are looking forward to exciting discussions and encounters, and we are certain that we will be able to inspire even more customers with our packaging solutions,” says Laurent Bouillet.


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