Sainsbury’s Invests £220 Million to Lower Prices and Beat Inflation
In the current fiscal year, Sainsbury’s has dedicated a substantial £220 million to lower prices, contributing to a cumulative investment of £780 million over the past three years since the initiation of the Food First strategy. This significant financial commitment underscores Sainsbury’s ongoing efforts to make essential products more affordable and prioritize customer satisfaction.
One of the noteworthy developments in this endeavor is the expansion of the Aldi Price Match campaign, now covering an extensive range of over 550 products. This expansion represents nearly a doubling of the range compared to the previous year, encompassing diverse items from fresh croissants, frozen prawns, and mince to indispensable cleaning essentials like laundry gel. By extending the Aldi Price Match to such a broad array of products, Sainsbury’s ensures that customers can enjoy competitive pricing across their entire weekly shopping list, spanning breakfast, lunch, dinner, and more. Notably, the expanded range also includes the largest selection of baby products matched to Aldi, featuring over 60 Little Ones lines, such as nappies, baby food, and wipes.
Simultaneously, Sainsbury’s has augmented its commitment to Nectar Prices, a program designed to offer Nectar customers reduced prices on a diverse range of over 6,000 items. To further support and delight customers, a special promotion is set to run from January 24th to January 30th. During this period, customers can take advantage of enticing half-price deals on beloved brands like Cathedral City, Lurpak, Muller, Persil, and Cif. The promotion aims to provide substantial savings to customers, aligning with the anticipated January payday. Impressively, Nectar Prices, launched less than a year ago, has already proven to be a boon for customers, with an average saving of £16 on an £80 shopping bill during Christmas week.
Simon Roberts, Chief Executive of Sainsbury’s, expressed the company’s dedication to reducing costs across the business, enabling them to pass on more value to customers and mitigate the impact of inflation. Roberts stated, “Our investment of £220 million this financial year and £780 million over three years into lowering our prices means that customers can be confident that whatever they are shopping for, they will find great value in the products they love at Sainsbury’s.”
Beyond the focus on reducing prices, Sainsbury’s is steadfast in its commitment to assisting customers in enjoying good food within their budget. Recent investments include lowering prices on own-brand fresh family favorites, with a particular emphasis on essential winter items like berries, prepared salads, sugarsnap peas, and mangetout. Additionally, Sainsbury’s strategic move last year to consolidate all entry-level products under the Stamford Street brand has garnered positive feedback from customers. With over 200 products in the range, including an expanded selection in convenience stores, Stamford Street offers a recognizable packaging design that makes it easier for customers to locate everyday staples at budget-friendly prices.