Sainsbury’s announced a £220 million investment to support their Aldi Price Match campaign, helping customers save more this year. This follows a £780 million total investment over the past three years to consistently offer lower prices.
Sainsbury’s has reduced costs to ensure this price matching covers more frequently purchased products, providing better value for shoppers. The Aldi Price Match campaign now includes over 550 products, nearly doubling last year’s range of matched items.
Sainsbury’s price matches Aldi on essentials like fresh croissants, frozen prawns, and household items such as laundry gel. Families can be benefited from Aldi Price Match campaign on over 60 baby products, including nappies, baby food, and wipes, ensuring budget-friendly options. In addition to the lower pricing expansion, Sainsbury’s also extended its Nectar Prices program to help customers save even more.
Currently, over 6,000 products feature lower prices through Nectar Prices, including popular brands like Cathedral City and Lurpak. Sainsbury’s ongoing investment in Nectar Prices offers significant savings throughout the year, supporting everyday purchases. Sainsbury’s Chief Executive, Simon Roberts, highlighted the company’s focus on this price match to ensure competitive pricing and customer savings. By expanding the lowering prices matching with Aldi and Nectar Prices initiatives, Sainsbury’s supports customers with affordable, high-quality essentials.
Through these efforts, Sainsbury’s consistently provides lower prices, helping families find value for every meal they shop for.