A Sweet Snack with a Bold Identity
RedPop® is making waves across Europe and Asia. This small, sweet apple is gaining popularity, especially among young consumers. With its vibrant red branding and perfect snack size, it’s becoming a go-to choice for busy lifestyles.
Strong Sales in Asia and Europe
- RedPop® returned to Asian markets in October, hitting stores in Thailand, Singapore, Taiwan, and India.
- In January, it expanded across Europe, including Italy, Spain, Scandinavia, and the UK.
- In the UK, the brand’s presence has grown with in-store tastings and eye-catching ads on London’s famous red double-decker buses.
What’s Driving RedPop®’s Success?
- A juicy, sweet flavor that makes it an easy snack.
- A fun, rebellious brand identity that stands out in the fruit category.
- Growing demand, with consumer interest outpacing supply.
Future Growth Plans
RedPop® aims to double production by 2028 to keep up with demand. With its mix of flavor, convenience, and bold branding, this apple is set to keep growing.
