RAKUTEN AND THE CARREFOUR GROUP JOIN FORCES TO STRENGTHEN THEIR PRESENCE ON THE E-COMMERCE MARKET
Carrefour plans to launch a new online shop on the Rakuten marketplace in April. Through this alliance, both parties will benefit from their unique areas of knowledge, strengthening their omnichannel strategies and fostering customer loyalty.
New collaboration between two industry titans
The largest retailer in the world, Carrefour, has decided to increase its online sales by partnering with Rakuten, a website that receives 15 million users each month. Additionally, it will benefit from this collaboration by being able to join Rakuten’s affiliation program.
Carrefour will collaborate with Rakuten to share its omnichannel expertise as well as the scope of its non-food ranges, offerings, and goods. Together, the partners are looking for long-term new digital development levers with the end goal of growing their market share.
Two digital growth areas to build customer loyalty
With this collaboration, customers will have access to a brand-new shop on the Rakuten website that will sell items from the Carrefour catalog. They can take advantage of a cashback system and set aside between 5% and 35% of their purchase totals all year long by joining Rakuten’s loyalty program (the R Club). The cashback program, which is at the core of Rakuten’s loyalty plan, will be extremely helpful in battling inflation.
We are thrilled to welcome Carrefour to our online marketplace. We share a partnership approach to retail and are keen to combine our expertise with that of the Group’s banners and brands so as to foster the emergence of a long-term, inclusive digital culture that consumers will benefit from
said Fabien Versavau, CEO of Rakuten France and Executive Officer of the Rakuten Group.
We are opening a brand-new, entirely online store on the Rakuten platform to support our status as a significant player in the omni-channel market. As is the case in the bricks-and-mortar world in which we open stores in shopping arcades, we will be able to take advantage of Rakuten’s website and its traffic as a way of raising our profile in the minds of customers
said Elodie Perthuisot, the Carrefour Group’s Executive Director of E-Commerce, Data and Digital Transformation.