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HomeNewsSupermarket TrendsProminent checkout: Marlene Lufen at the Cologne net checkout

Prominent checkout: Marlene Lufen at the Cologne net checkout


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Prominent checkout: Marlene Lufen at the Cologne net checkout

Net fundraising initiative: Strong together for local associations

  • Volunteer commitment: presenter Marlene Lufen motivates people to donate to regional clubs at a net cash register
  • Checkout: October 20th at the Cologne Netto store
  • Fundraising campaign: cash and deposit donations for regional, non-profit associations

Maxhütte-Haidhof, October 2022: With its regional fundraiser, Netto Marken-Discount is supporting 2,418 non-profit associations nationwide. The campaign is supported by Marlene Lufen; the moderator volunteered for an hour at a net cash register in Cologne on October 20, 2022, thus emphasizing the importance of regional clubs.

Marlene Lufen, who is also privately involved as a patron of a regional sports club, drew attention to the net fundraising campaign for the second time this year at a cash register. “I was happy to be able to support the net fundraiser again with my cash register! That was fun last year and, above all, brought in a lot of money for the sports clubs, and they are an important place for many children and young people. Here they find friends, they can burn off energy, and sometimes they discuss problems they have at home or at school. I was happy to be there again!” , said the presenter.

The regional fundraiser, Netto Marken-Discount, enables its customers to support charitable associations in their area with their purchases for 13 weeks: From September 5th to December 3rd, they can simply round up the purchase amount at the checkout to the next 10 cent amount or donate the value of their deposit voucher. In addition, Netto Marken-Discount is doubling the daily customer donations three times: Next, on November 4th, the grocer will double the donations at the till and deposit.

Donations at cash registers and deposit machines—this is how it works: With the wish “Simply round up”, customers at the net cash registers support their local participating club with 1 to 10 cents for every purchase. In addition, the value of the deposit voucher can be donated to the regional associations in all Netto branches during the campaign period until December 3rd. Netto will then support Tafel Deutschland ¹ with nationwide cash donations and deposits until January 28th. Numerous prominent supporters have already volunteered for the net donation initiative, such as Thomas Gottschalk at a net cash register in southern Germany.

Prominent checkout: Marlene Lufen at the Cologne net checkout


Information on the regional fundraising campaign “Get involved for your club” is available at:netto-online.de/vereinsspende .

¹ In addition to the food banks, from December 5th to January 27th, in the Regensburg area, Netto also supports the “Association for the Promotion of Children with Cancer and the Physically Disabled VKKK Ostbayern eV” with around 30 branches.

Net brand discount in profile:
With over 4,280 branches, around 81,800 employees, 21 million customers a week, and sales of 14.7 billion euros, Netto Marken-Discount is one of the leading companies in the food retail industry. With around 5,000 items and a focus on fresh products, Netto Marken-Discount has the largest selection of groceries in the discount landscape. As a premium partner of the free DeutschlandCard, Netto customers benefit from the multi-partner bonus program with every purchase. Assuming responsibility is part of the corporate culture, the trading company focuses on four main areas: social and social commitment, fair cooperation, careful use of resources, and the orientation of the purchasing strategy towards sustainability aspects. Netto is a partner of WWF Germany. In addition to expanding and promoting the more sustainable private label range, Netto is also working on eight key areas to further reduce its own ecological footprint. With more than 5,480 trainees, the company is also one of the most important training companies in the German retail sector and prefers to fill management positions with committed talent from within its own ranks.

Netto Marken-Discount


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