Thursday, July 25, 2024

Private Label Beauty and Personal Care Products Continue to Grow in 2024

Following a robust growth in 2023, sales of private label beauty and personal care products have continued their upward trajectory in 2024. This trend is supported by recent figures from the Private Label Manufacturers Association (PLMA).

According to data from Circana, the first quarter of 2024 saw beauty product sales increase by 7.9% in dollar terms and 2.1% in unit sales. The most significant gains by percentage were recorded in various cosmetic categories: eye cosmetics surged by 70% to reach $41 million in sales; lip cosmetics climbed by 50% to $26 million; facial cosmetics grew by 37% to $49 million; and women’s fragrances saw a 29% increase, totaling $50 million in sales.

In 2023, the private label beauty sector experienced a 10.4% rise in sales, amounting to $3.9 billion, compared to 2022. Unit sales also saw a modest increase of 2%, reaching 956 million units.

“As sales figures prove, retailers are committed to beauty, cosmetics, and personal care store brands by offering high-quality, innovative product at accessible price points,” said Anthony Aloia, PLMA’s corporate VP. “The beauty and cosmetics pavilion at the PLMA Show will empower retailers to build on these efforts by featuring all the must-have products that help consumers look and feel their best.”

Aloia highlighted that the annual November Private Label Trade Show, hosted by PLMA at the Donald E. Stephens Convention Center in Chicago, will showcase a wide array of beauty and personal care products. These will include hair care, men’s grooming, skincare, lip balm, serums, eye masks, bath and shower products, nail care, and beauty tools.

Continued Launch of New Retail Private Label Products

The persistent growth in beauty and personal care is fueled by the ongoing introduction of new retail private label products. Some notable launches include:

  • Family Dollar: Levitate Beauty, featuring a range of cleansers, serums, moisturizers, and more. All products are priced at $7 and under. The collection includes specialty items like an exfoliating cleanser with green tea and caviar lime extract, an eye cream with avocado oil, coffee extract and retinol, and a hyaluronic acid serum infused with Provitamin B5.
  • Sephora: The Sephora Collection, offering a variety of makeup, tools, and skincare products. New additions include a lacquer lipstick, volumizing mascara, eyeshadow primer, and clear false eyelash glue.
  • Target: Goodfellow & Co men’s grooming products, such as shampoo, conditioner, beard oil, and facial scrub.
  • Albertsons Cos.: Signature Care items, including cherry almond scented lotion, oil-free eye makeup remover, foaming facial cleanser, and dry touch sunscreen lotion.
  • CVS Pharmacy: one+other self-care essentials, including barber shears, nail shapers, nail clippers, cotton balls, and slant tweezers.

As these product launches demonstrate, the private label beauty and personal care market is thriving, driven by retailers’ commitment to innovation and accessibility. Consumers can expect to see more high-quality, affordable options in the near future. For more related private-lavel news, you can click here.

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