February 8, 2023
Fans have long accepted that getting your hand “stuck in” a Pringles can is just a part of the delicious experience since the invention of the snack food. Because of this, for Pringles’ Big Game return, we’re on a mission to celebrate everyone who has experienced getting their hand “stuck in” a Pringles can and to help them feel seen and heard. The full commercial “The Best of Us” released today and demonstrates that even Grammy Award-winning singer-songwriter, media personality, and TikTok sensation Meghan Trainor can experience this phenomenon.
Fans speculated on who would appear in Pringles’ sixth consecutive Big Game commercial after the business released a social teaser, but many questions remained unanswered – at long last, the actor’s identity has been revealed. The Pringles “The Greatest of Us” campaign highlights people from various walks of life who are the best at what they do despite getting their hands jammed in a Pringles can and surviving. Even pop singer Meghan Trainor (shown with her real-life dog Roo) can’t resist the “worth-it” risk that comes with digging in for that last delectable crisp. This includes surgeons and professional bowlers.
Meghan Trainor remarked, “I’ve been a longtime Pringles lover, and the fun of getting’stuck in’ is real. “I’m excited to make my Big Game debut with Pringles and I want to urge fans everywhere to reach in deep for that last enticing crisp and show us what they do best when #StuckInPringles,” the statement reads.
The:30 spot will air during the second quarter and be simultaneously carried on Fox Deportes. It was created by the Grey Group with support from CIEN+ to assure representation of Pringles’ varied consumer base through casting. A fully integrated campaign, including PR, digital, experiential, retail activations, influencer/social media activations with TikTok and Snapchat integrations, will promote the advertisement.
According to Lyndsay Rogers, General Manager of Kellogg’s U.S. Salty Snacks, “Pringles is happy to be on the big stage again on the biggest snacking day of the year with the help of one of “The Best of Us,” Meghan Trainor. “This year, we’re continuing to unleash the power of the can hands phenomenon, bringing in the best of us and inspiring people all over to get involved and show it off,” the statement reads.
Pringles fans can also get stuck in by keeping a look out for “stuck in” incidents that occur during games, such as a ball being lodged in a player’s helmet or a helmet getting stuck to a player’s jersey. Visit Pringles.com/StuckIn by February 12 at noon ET for your chance to win* a year’s worth of free Pringles if any of our “stuck in” occurrences happen. And if you get “stuck in” on Snapchat or TikTok while watching the Big Game, show us what you’re best at.
Stock up on Pringles to make the risk “worth it” for this year’s Big Game, and watch for “stuck in” moments to see if you may win free Pringles. To stay up to date on the most recent news on fun and cuisine, follow @Pringles on your preferred social media network.
about Kellogg Company
Our aim at Kellogg Company (NYSE: K) is a just and good world where people are not only fed but also fulfilled. Through our reliable food brands, we are bringing brighter days and a seat at the table for everyone. Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®, and other well-known brands are just a few of our most cherished products. Nearly $14.2 billion in net sales were generated in 2021, primarily from snacking and convenience items like cereal, frozen foods, and noodles. By the end of 2030, 3 billion people will have better days thanks to our work on the interconnected problems of wellness, climate change, and food security as part of the Kellogg’s® Better Days ESG strategy.
Visit the Kellogg Company website.
*NO PURCHASE IS REQUIRED. Only those who are 18 years of age or older and legal residents of the 50 United States and the District of Columbia are eligible to enter the sweepstakes. The sweepstakes expires on February 12th, 23:00. (ET). Visit www.Pringles.com/StuckIn for the Official Rules and information on how to enter. Entrance is free. Complete Official Rules apply. Where banned, void. Kellogg Company, One Kellogg Square, Battle Creek, MI 49016, is the sponsor.
July 23, 2022
