P&G Evaluates Liquid Laundry Product in Paper Bottle

May 25, 2023

P&G Evaluates Liquid Laundry Product in Paper Bottle


Procter & Gamble’s Cloth & Dwelling Care enterprise unit, headquartered in Geneva, Switzerland, is advancing the corporate’s sustainable packaging agenda with a paper bottle for Lenor Liquid Cloth Conditioner.

The product is a part of P&G’s Lenor family of laundry products, offered in Europe and the UK. P&G has been working with The Paper Bottle Co. (aka Paboco) on the pilot undertaking, which goals to provide a first-generation paper bottle for the material conditioner.

The paper bottle’s first retail trial is predicted to be within the Netherlands at Albert Heijn, a Dutch grocery store chain. Throughout the pilot, P&G plans to work carefully with the retailer and with Dutch shoppers to assemble in-market suggestions concerning the first-generation bottle.

These findings will inform improvement of a next-generation paper bottle for the material conditioner, providing insights into the performance of a non-plastic bottle for liquid laundry merchandise.

Initially, the Albert Heijn trial of 120,000 first-generation paper bottles had been deliberate for early 2023, however the trial’s begin date has been moved again. P&G and Paboco haven’t but introduced a brand new timeline.

The primary-generation Lenor paper bottle consists of paper fibers from Forest Stewardship Council (FSC)-certified sources, guaranteeing sourcing from responsibly managed forests.

Procter & GambleP&G Evaluates Liquid Laundry Product in Paper Bottle

The construction additionally incorporates an inside layer of recycled plastic to forestall product seepage and protect the material conditioner’s scent. P&G’s first-generation construction makes use of layers of recycled plastic and paper as a primary step towards a water-proof, paper-based bottle that has a decreased carbon footprint and is totally recyclable and appropriate with residential paper recycling.

P&G envisions the bundle improvement course of as stepwise, requiring a number of iterations to realize the bold triple aim of a paper bottle that’s totally recyclable, holds liquids, and protects the product’s integrity.

Present packaging and a glance to the way forward for P&G’s paper bottle.

The paper-bottle undertaking builds on P&G’s earlier sustainability efforts for Lenor Liquid Cloth Conditioner packaging. The product’s current bottle is plastic however incorporates post-consumer recycled (PCR) resin and is recyclable.

The present colorless bottles use 100% PCR resin, and a lot of the product’s coloured plastic bottles use 50% PCR resin (excluding cap and sleeve, in each instances). This plastic packaging received Best in Class for Sustainable Design and Package deal Innovation within the 2023 PAC International Awards competitors.

The paper-bottle initiative additionally exemplifies P&G Cloth & Dwelling Care’s dedication to decarbonizing laundry and utilizing much less plastic in packaging. When the paper bottle has been scaled up, it is going to assist the enterprise unit’s aim of halving its use of petroleum-based plastics by 2030 and decreasing general use of plastics in Europe by 30% by 2025.

Source link