Pepsi Dig In Partners with TikTok: The Future of Social Networking
The platform supporting Black-owned eating places as soon as once more encourages diners to appoint their favourite institutions for its Restaurant Royalty program, with larger rewards for diners and restaurateurs alike, together with bringing a nominated restaurant to MGM Resorts Worldwide in Las Vegas
PURCHASE, N.Y., June 6, 2023 /PRNewswire/ — Pepsi Dig In, a platform designed to drive entry, enterprise progress and consciousness for Black-owned eating places, is kicking off its newest name for submissions for its Restaurant Royalty program with one in all social media’s most well-known diners: meals reviewer Keith Lee who boasts twelve million TikTok followers. Getting into its sophomore 12 months, Restaurant Royalty, a program which acknowledges the nation’s finest Black-owned eating places, will tag group with Lee to assist remodel the lives of Black restaurant house owners and their companies along with his posts.
With a shared mission to provide eating places the popularity they deserve, Pepsi Dig In and Lee are combining forces to rally shoppers to appoint their favourite Black-owned eating places for Restaurant Royalty, and unlock rewards for themselves and their nominated eating places alike.
Now via July 1, followers can submit their favourite native eatery on DigInShowLove.com or by scanning the code on show at a collaborating Black-owned restaurant to enter to win unique rewards. Prizes embody one in all ten $1,000 reward playing cards in direction of eating at followers’ beneficial restaurant, together with different foodie experiences in New York Metropolis and Las Vegas with Pepsi Dig In and its companions.
“I am lucky that individuals’s response to my sincere meals opinions has was a platform that has made a distinction for native companies throughout the nation. That is why I am excited to pay that ahead for Black-owned eating places with Pepsi Dig In. The Restaurant Royalty program is about spreading the phrase to have fun nice meals and boosting companies alongside the best way. I can not wait to see what folks advocate and uncover extra new spots to attempt,” stated Keith Lee.
Pepsi Dig In’s Restaurant Royalty program is a manner for foodies to share their favourite Black-owned eating places and uncover new ones, whereas driving enterprise progress and visibility for these eating places long run. To have fun the Restaurant Royals, Pepsi Dig In is leveraging its partnership with MGM Resorts Worldwide to convey a restaurant to Las Vegas to showcase their signature dish on one of many nation’s largest culinary levels.
“Restaurant Royalty is an integral a part of the bigger Pepsi Dig In platform and is designed to highlight and help Black-owned eating places year-round by tapping into their key viewers: engaged foodies,” stated Scott Finlow, Chief Advertising and marketing Officer of PepsiCo International Foodservice. “Social media may be transformative for restaurateurs and meals lovers like Keith Lee reinforce the life-changing affect a person and their platform could make. Our objective with Restaurant Royalty is to get much more diners excited to help Black-owned eating places and use Pepsi’s community, companions and scale to assist develop these native companies.”
Along with the grand prize, 10 Restaurant Royals can have the prospect to obtain extra amplification throughout Pepsi Dig In and EatOkra’s social channels, and to be enrolled in Black Restaurants Deliver, an eight-week program that gives personalised professional consulting providers designed to help eating places in constructing on-line ordering capabilities and search presence. Black Eating places Ship upskills restaurateurs and their choices to extend gross sales and income long run. 5 Restaurant Royals can even have the prospect to obtain $10,000 in digital media buys for his or her companies.
To assist shoppers discover native Black-owned eating places close to them, Pepsi Dig In has continued its ongoing partnership with EatOkra, the most important database of Black-owned eating places. The ten Restaurant Royals will probably be introduced later this summer season by way of EatOkra main as much as Pepsi Dig In Day, an annual celebration to encourage People to point out love for his or her favourite native Black-owned eateries.
One grand prize winner will probably be awarded a visit for 2 to Las Vegas in February 2024 plus tickets to soccer’s greatest sport on February 11 and an opportunity to dine at Pepsi Dig In’s Restaurant Royalty Residency at MGM Resorts Worldwide. One first prize winner will probably be awarded a visit for 2 to New York Metropolis for an unique expertise at Platform by the James Beard Foundation – a model new present kitchen, instructional hub, and occasion house for culinary arts programming at Pier 57’s newly launched Market 57 meals corridor, that includes Black cooks from throughout the nation in partnership with Pepsi Dig In. See official guidelines for particulars and restrictions.*
To appoint your favourite Black-owned eating places, go to DigInShowLove.com. For additional info on Pepsi Dig In, followers can go to PepsiDigIn.com and comply with @PepsiDigIn on Instagram, Facebook, Twitter and TikTok for the most recent updates.
NO PURCHASE NECESSARY. Information charges could apply. Web Entry Required. Open to authorized residents of the 50 US/DC, 18 or older (19 or older for AL/NE) at time of entry. Void the place prohibited. Begins 6/5/23, 12:00:00 p.m. ET & ends 7/1/23, 11:59:59 p.m. ET. To enter with out scanning the code, and for Official Guidelines, go to DigInShowLove.com. Topic to Official Guidelines. Restrict one entry per particular person/electronic mail tackle per day. Sponsor: Pepsi-Cola Firm, 700 Anderson Hill Highway, Buy, NY 10577. Entrant can not take part solely by scanning code.
About Pepsi Dig In
Pepsi Dig In is a platform designed to drive entry, enterprise progress, and consciousness to Black-owned eating places. Pepsi Dig In helps diners uncover, dine at, or order from Black-owned eating places whereas offering sources, mentorship, and coaching to Black restaurateurs. Using the size and attain of PepsiCo and its companions, Pepsi Dig In goals to create alternatives for Black-owned eating places to thrive.
Launched in 2020 as a part of PepsiCo’s Racial Equality Journey (REJ), the corporate dedicated $50 million to help Black-owned companies over 5 years, a part of PepsiCo’s bigger REJ initiative totaling greater than $400 million to extend illustration inside the firm, help Black-owned companies, and assist to create financial alternatives within the communities it serves.
For extra info, go to pepsidigin.com and comply with @pepsidigin on Twitter, Instagram and Facebook.
About PepsiCo
PepsiCo merchandise are loved by shoppers multiple billion instances a day in additional than 200 international locations and territories all over the world. PepsiCo generated greater than $86 billion in internet income in 2022, pushed by a complimentary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio contains a variety of fulfilling meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the International Chief in Drinks and Handy Meals by Profitable with pep+ (PepsiCo Constructive). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the middle of how we’ll create worth and progress by working inside planetary boundaries and galvanizing optimistic change for the planet and folks. For extra info, go to www.pepsico.com, and comply with on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
