PENNY AT I-DAYS MILAN COCA-COLA 2023 The shop within the coronary heart of music
PENNY Italia could have a brief retailer within the coronary heart of some of the vital musical occasions in Europe, the I-Days Milano Coca-Cola 2023.
A store within the coronary heart of music the place live performance attendees can then purchase PENNY high quality merchandise on the similar comfort as in all 440 model shops all through Italy.
The I-Days Milano Coca-Cola 2023, the Competition born in 1999 and identified akin to Unbiased Days Competition; has hosted among the most well-known worldwide artists on this planet and this 12 months
the designated location is the Snai Racecourse, which is able to host the followers who will flock from throughout Italy and overseas for a live performance sequence that can inflame the stage in 7 evenings of music from June twenty second to July fifteenth.
“Recent meals, snacks and far more…” is PENNY’s promise for her decidedly “rock” store inside of the pageant. It’ll even be a possibility for the corporate to launch its Employer Branding marketing campaign “PEOPLE by PENNY” whose philosophy is to provide worth to the human part, even earlier than the working one, placing on the middle “pictures” of actual life of every of the collaborators, thus highlighting essential points akin to range, inclusion, welfare in help of an accurate “work-life steadiness”. “Vitality, uniqueness and a “rock” soul – confirms Marcello Caldarella, PENNY Company Communications Supervisor
Italy – these are the weather of PENNY’s presence at I-Days 2023; it’s not the primary expertise for us in a pageant of worldwide standing and in addition on this event we wish to be there with all of the energy of our individuals, our high quality and comfort; we wish to be some extent of reference, within the coronary heart of music.
As a participant protagonist within the nationwide retail scene, we’re very proud that we’ve as soon as once more on this event demonstrated the braveness and visionary capability of the model, ‘coloring’ our retailer with all of the accountability of new inclusive employer branding marketing campaign, quickly to be launched”.
On the PENNY Italia social pages it’s also attainable to win free tickets for every of the times of I-Days just by adhering to digital advertising and marketing initiatives akin to – for instance – by posting photographs and movies
with content material devoted to the world of music.P ENNY Italy
PENNY, the meals discounter of the REWE Group, is likely one of the main retail teams within the German and European market
Organized. In Italy, the model was born in 1994 and marks a second of extraordinary change on this planet of the Italian low cost, beginning the renewal of the sector because of the brand new system “assortment of high quality, model and low costs”. At nationwide stage, it’s current on the territory with 440 factors of sale distributed in the primary areas of Italy and is at the moment rising strongly, with turnover per sq. meter increased than the class common. Degree worldwide, it’s also efficiently current in Austria, Germany, the Czech Republic, Hungary, Romania. The principle objective of the group is satisfaction of shoppers, to whom it ensures not solely a large alternative of high quality merchandise at aggressive costs, but in addition welcoming and cozy factors of sale, for fast and straightforward purchasing.
The PENNY Italia personal label product traces improve the territory, regionalisms and made-in-Italy.
The corporate, with its over 4,602 staff, 62% of whom are girls, has been finishing up concrete sustainability initiatives within the social sphere for years, within the combat towards meals waste and
in environmental safety. For additional data: www.penny.it
REW E Gro u p In 1927, 17 buying cooperatives joined forces and based the “Revisionsverband der Westkaufgenossenschaften” – or REWE for brief – with the objective of collectively organizing the acquisition of meals. At the moment the cooperative has a global presence and enjoys success each within the gross sales sector
retail and tourism.
As a cooperative with a historical past relationship again greater than 90 years, we perceive our ecological and social accountability within the in direction of future generations. We’re dedicated to safeguarding a sustainable future. The REWE Group is the chief in commerce and tourism in Germany and in Europe.
At the moment it employs over 384,000 individuals and closed 2022 with a turnover of over 84.8 billion euros, with virtually 16,000 factors of sale and companies around the globe. Its gross sales traces additionally embody supermarkets and shopper items shops underneath the manufacturers REWE, REWE CENTER,
REWE CITY, BILLA, by toom DIY shops and naturally the PENNY low cost retailer. For extra data: https://www.rewe-group.com/en/
