Jiajiayue, a Shandong-based SPAR China partner, unveiled its newest flagship store in Bincheng, Binzhou city’s Wuyue Plaza on October 22. Wuyue Plaza has SPAR as a strategic alliance brand partner because of how well-known the regional SPAR chain is.
Binzhou’s Wuyue Plaza, located at the intersection of Bohai 18th Road and Changjiang 3rd Road, is a brand-new bustling business district with seven main business types. These include catering, entertainment experience, boutique retail, and supermarkets.
Source: SPAR China
Read more about SPAR China
SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship.
As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners are part of a leading international group but maintain 100% local ownership.