Partner of SPAR China opens flagship store in busy shopping area
Jiajiayue, a Shandong-based SPAR China partner, unveiled its newest flagship store in Bincheng, Binzhou city’s Wuyue Plaza on October 22. Wuyue Plaza has SPAR as a strategic alliance brand partner because of how well-known the regional SPAR chain is.
Binzhou’s Wuyue Plaza, located at the intersection of Bohai 18th Road and Changjiang 3rd Road, is a brand-new bustling business district with seven main business types. These include catering, entertainment experience, boutique retail, and supermarkets.
Source: SPAR China
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About SPAR China
SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship.
As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners are part of a leading international group but maintain 100% local ownership.