Nicolas Ruinart Pavilion plans mark the beginning of a new era for Ruinart.

March 2, 2023

Nicolas Ruinart Pavilion plans mark the beginning of a new era for Ruinart.


Maison Ruinart has revealed a stunning environmentally friendly architectural project at the centre of its residence in Reims as its 300th anniversary approaches. The new tourist centre in Reims, which bears the name of the creator of the first champagne house in history, will uphold Ruinart’s vision at its historic location.


“Our founder intended Maison Ruinart to be embodied by this iconic location at 4, rue des Crayères in Reims. According to Frédéric Dufour, President of Maison Ruinart, this is where the Maison has constantly reinvented itself with time-honored savoir-faire.


The new Nicolas Ruinart Pavilion is the tangible result of this undertaking. The Pavilion will give visitors a unique experience by enveloping them in the world of Ruinart with a blend of nature, culture, history, art de vivre, and savoir-faire as a tribute to the crayères, the underground chalk galleries that run beneath Reims and were recognised as a UNESCO World Heritage site in 2015.




The modern visitor centre, which blends seamlessly with the site’s historic structures, exemplifies the coexistence of tradition and technology. Known Japanese architect Sou Fujimoto, interior designer Gwenael Nicolas, and landscape builder Christophe Gautrand form a singular creative team for the project. The duration of the project is 24 months.


“We want to design a journey that encompasses every aspect of our world. Ruinart President Frédéric Dufour continues, “The Ruinart experience should exemplify the founder’s vision of innovation and excellence.


A tailored itinerary and a personalised greeting will enhance the Maison Ruinart experience. A menu will be created by chef Arnaud Donckele and prepared by resident cook Valérie Radou of Ruinart. Recently, Ruinart and 3-Michelin-star chef Donckele revealed a partnership motivated by common ideals like the pursuit of excellence, a desire to impart know-how, and consistently rekindled creativity.


On the Ruinart website, you can find more details and recent events.