The retailer has also pledged to remove 1bn units of plastic food packaging by 2027. The new tomato packaging design has 95% less plastic, estimated to remove 8m units by the end of the year.
The new design features in M&S’ Fresh Market Update campaign showcasing how one of the retailer’s British Select Farmers delivers its popular sweet rosso tomatoes.
While the new packaging is fully recyclable at home, to make it easier for customers to recycle soft plastics, M&S has rolled out recycling take back units in over 500 UK stores, with customers able to drop off items not typically collected by Local Authorities, such as yoghurt lids and sweet wrappers including those not bought at M&S.
M&S recently reset its sustainability programme Plan A, to have an unrelenting focus on becoming a net zero Scope 3 business across its supply chain and products by 2040 and to support customers to make more sustainable choices.