Drew Panayiotou Joins as U.S. CMO Keurig Dr Pepper (KDP) has named Drew Panayiotou as the new Chief Marketing Officer (CMO) for its U.S. Refreshment Beverages division. Drew brings fresh marketing ideas and has experience from various industries, including technology, health care, and entertainment. He starts in his new role today.
Smooth Transition with Andrew Springate Andrew Springate, the current CMO, will move to a strategic new position, directly reporting to KDP CEO Tim Cofer. He will use his nearly 30 years of experience to support industry initiatives. Andrew will work with Drew over the next few months to ensure a seamless handover and maintain KDP’s brand success.
Why KDP Is Excited Andrew Archambault, President of U.S. Refreshment Beverages at KDP, expressed excitement for Drew’s innovative approach. Drew’s expertise aligns with KDP’s focus on using new digital strategies to connect with modern consumers.
Archambault also praised Springate’s significant contributions over the past seven years, especially in boosting Dr Pepper’s marketing and growth.
Panayiotou’s Impressive Background Drew Panayiotou comes from Pfizer, where he was the first Global CMO, leading a team of 1,400 and pioneering AI-driven content. Before Pfizer, he held top marketing roles at Verily/Google Life Sciences, Disney, Coca-Cola, and Best Buy. His experience includes early-career brand management for Canada Dry.
Drew’s Vision “I’m excited to join KDP and lead these iconic brands,” said Panayiotou. “I look forward to pushing digital marketing forward and connecting with consumers in fresh, innovative ways.”
What’s Next for KDP Drew will oversee marketing for KDP’s $9 billion U.S. beverage portfolio, including brands like Dr Pepper, Canada Dry, Mott’s, and Snapple. He will also lead key marketing functions, from insights and analytics to public relations.
About Keurig Dr Pepper KDP is a top North American beverage company with over 125 brands. Known for products like Dr Pepper and Keurig coffee systems, KDP’s annual revenue is around $15 billion. The company focuses on innovative partnerships and sustainable practices.
