Netto Marken-Discount relies on German origin for its own brand pork

Maxhütte-Haidhof, September 2022 – Netto Marken-Discount is now offering all of its Gut Ponholz own-brand pork from German origin. The 5D label informs consumers transparently that the entire pork value chain – from birth, rearing, fattening, slaughtering to processing – takes place in Germany.

The promotion of local agriculture and manufacturing companies is a central concern for Netto Marken-Discount as part of its more sustainable product range orientation. The conversion of pork in the private label segment is another important step and enables targeted support for German piglet producers. The 5D marking makes it clear that the pork – from the birth of the animals through rearing to slaughter and other processing steps – comes exclusively from Germany.

“By converting our listed own-brand products to pork from exclusively German origin, we are sending another clear signal to domestic agriculture and are clearly committed to producers from Germany,”

says Christina Stylianou, Head of Netto Corporate Communications.

Animal welfare and husbandry

With the range focus on meat from German origin, Netto supports local farmers in the transformation to more animal welfare and better husbandry conditions. Important topics that have a high priority in the net private label portfolio and are continuously developed along the entire value chain. The trading company is planning to convert its entire range of own brands to higher forms of husbandry. The pork from the Gut Ponholz own brand has already been converted to husbandry level 2 or higher. Netto has also continuously expanded the range of organic meat and sausages with husbandry level 4 in recent years.

Netto is a founding member and one of the largest contributors to the Animal Welfare Initiative (ITW). As part of the ITW, for example, piglet breeders receive reliable financial support from a fund. The other participating farms also receive financial support from the ITW for the implementation of animal welfare measures. Since it started in 2015, Netto has been able to support the initiative with almost 80 million euros and thus make an important contribution to more animal-friendly and sustainable meat production. Net brand discount in profile:

With over 4,280 branches, around 81,800 employees, 21 million customers a week and sales of 14.7 billion euros, Netto Marken-Discount is one of the leading companies in the food retail industry. With around 5,000 items and a focus on fresh products, Netto Marken-Discount has the largest selection of groceries in the discount landscape. As a premium partner of the free DeutschlandCard, Netto customers benefit from the multi-partner bonus program with every purchase. The assumption of responsibility is part of the net corporate culture – the trading company focuses on four main areas: Social and social commitment, fair cooperation with employees and suppliers, careful use of resources and the orientation of the purchasing strategy towards sustainability aspects. Netto is a partner of WWF Germany: in addition to expanding and promoting the more sustainable private label range, Netto is also working on eight key areas to further reduce its own ecological footprint. With more than 5,480 trainees, the company is also one of the most important training companies in the German retail sector and prefers to fill management positions with committed talent from within its own ranks. to further reduce their own ecological footprint. With more than 5,480 trainees, the company is also one of the most important training companies in the German retail sector and prefers to fill management positions with committed talent from within its own ranks. to further reduce their own ecological footprint. With more than 5,480 trainees, the company is also one of the most important training companies in the German retail sector and prefers to fill management positions with committed talent from within its own ranks.

Netto Marken-Discount

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