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M&S removes use by dates on ‘too good to waste’ RSPCA Assured contemporary milk


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M&S removes use by dates on ‘too good to waste’ RSPCA-assured contemporary milk

  • Change to ‘Greatest Earlier than’ labeling is being rolled out throughout all M&S Choose Farms British and natural milk in UK shops this week
  • M&S is the primary retailer to supply ‘Greatest Earlier than’ labelling on absolutely recyclable milk bottles
  • Almost 490 million pints wasted annually by customers, in keeping with WRAP
  • M&S’ 2023 Sustainability Report, printed right this moment, proclaims 46% discount in meals waste achieved with retailer observation to satisfy 50% discount by 2030

Marks & Spencer has eliminated ‘Use By’ dates throughout its RSPCA-assured Choose Farms British and natural contemporary milk as a part of its dedication to halving meal waste by 2030 and reaching net zero by 2040.

The change, which is being rolled out throughout all M&S UK shops from this week, will see ‘Use By’ dates on contemporary milk replaced with ‘Greatest Earlier than’ dates.

M&S is the primary retailer to supply ‘Greatest Earlier than’ labeling on absolutely recyclable milk bottles, following the elimination of colored plastic caps on milk earlier this year, serving to clients to sort out meal waste and play their half in a round economic system—two key areas where clients wish to make an influence.

Serving to clients to make extra sustainable selections

M&S’ newest Household Issues Index revealed that 72% of UK households are taking steps to cut back on family waste, and over half (55%) of households say it’s vital that the outlets they purchase from make it simpler for them to make extra sustainable selections, with the change to ‘Greatest Earlier than’ labels on milk being the most recent instance of how M&S is delivering this for patrons.

The mixture of improved shelf life and general high quality of milk lately has enabled M&S to make the change to ‘Greatest Earlier than’ dates, which suggests clients can use their judgment earlier than throwing away milk, which can be too good to waste.

UK properties are estimated to waste over 490 million pints of milk a year in keeping with WRAP, and M&S is making the change to help its clients keep away from pointless waste with no influence on its distinctive product quality, sourcing requirements, or trusted worth supply. Immediately, its 4-pint RSPCA-assured M&S Choose Farms semi-skimmed milk (£1.55) is M&S’ primary promoting Remarksable line, with over 12 million offered in the final year.

In 2017,, M&S grew to become the primary retailer retailer to inventory RSPCA-assured milk, and right this moment,, M&S presents more RSPCA-assured merchandise that meetss the RSPCA’s strict animal welfare requirements than every other retailer.

Moreover, M&S’ Milk Pledge, in place since 1999, has assured all dairy pool farmers a good and sustainable farmgate worth, separate from the retail worth, giving them the safety to spend money on greater animal welfare requirements.

Catherine David, Director Collaboration and Change, wrote: “Milk is the third most wasted meal within the residence behind potatoes and bread, with around 490 million pints poured down the drain yearly—18 and a half per family—priced—priced at £270 million. The primary motive shouldn’t be ingesting earlier than the use-by date.

By altering its British and natural contemporary milk to a greater-than date, M&S is immediately serving its clients to to lower their expenses and reduce waste by giving them extra time to devour the milk they purchase.

WRAP’s joint Greatest Follow with the Meals Requirements Company, Defra,, and Dairy UK states to solely apply a use-by date when required for meal security causes, and it’s improbable to see M&S, a Courtauld 2030 signatory, making this change.

One of these changess to labeling is prime in serving to cut back on on family meal waste, which at present tops greater than 6.6 million metric tons annually throughout the UK.”

M&S is focusing on a 50% discount in meal waste by 2030, with 100% of edible surplus to be redistributed by 2025 as a part of its roadmap to web zero, and M&S’ Sustainability Report launched right this moment particulars the progress made.

In the the July final year, M&S eliminated finest earlier than dates throughout over 300 fruit and vegetableetable traces. These had been changed with a brand new code,, which M&S retailer colleagues use to make sure freshness and high quality are maintained,, while permitting clients to throw away much fewer meals at home by utilizing their judgment on what’s nonetheless good to eat.

Alongside this,, M&S launched meal waste redistribution as a key goal for all shops, and its 7-year outdated Neighbourly partnership reached the milestone of 60 million meals donated to UK charities to assist these in need.

Immediately’s Sustainability Report publication outlines the influence of those actions,, with the retailer now having achieved a 46% discount in meal waste, up from 29% in 2022, and the the redistribution of 79% of all edible meals, up from 56% in the in the final year, with the retailer on track to hit its targets.

Reshaping M&S for development that’s sustainable in each sense

M&S removes use by dates on ‘too good to waste’ RSPCA Assured contemporary milk

Decreasing in-store and family meal waste is one instance of the direction M&S has taken this year to reshape for development,, which is sustainable in each sense.

Built-in throughout the enterprise, Plan A has been pioneering since its inception in 2007 and pushed M&S to sort out the problems that matter most to clients, from delivering a web-zero enterprise by 2040 to lowering meal waste and plastic packaging and sustaining our excessive animal welfare requirements.

M&S’ 2023 Sustainability Report launched right this moment, highlighting the progress made throughout the enterprise together with:

  • Saving over 10 million items of plastic by introducing a Carry Your Personal Bag initiative to Click on and Gather orders inside Clothes & Residence
  • Changing into the primary nationwide retailer to promote solely 100% slower-reared, greater welfare RSCPA-assured contemporary rooster
  • Bringing excessive velocity electrical automobile cost factors to M&S shops throughout the UK
  • Launching our largest ever well-being marketing campaign, we are, we are partnering with the UK’s nationwide soccer groups and their soccer associations to encourage households to make healthier healthy meals selections

Victoria McKenzie-Gould, Director of Company Affairs at M&S, commented: “Since we launched Plan A in 2007, we’ve been taking motion on our roadmap to Web Zero and on the problems that matter most to our clients. It’s by no means a job performed; however, over the previous year, our colleagues have performed an improbable job, from being the first to market on the greater welfare rooster to eradicating 75 million models of plastic packaging.

We all know tackling meals waste is a precedence for our clients and we’re assured that these small modifications to the packaging of our RSPCA Assured contemporary milk, will make a giant distinction – as seen after we led the best way within the elimination of finest earlier than dates on our fruit and greens.

Immediately, Plan A shouldn’t be a separate programme however is embedded inside the enterprise priorities to reshape M&S for development. The complete M&S 2023 Sustainability Report is obtainable to view here.





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