Morrisons has completed the purchase of 36 convenience stores in Jersey, Guernsey, and Alderney from SandpiperCI. The supermarket chain plans to spend over £7 million to update and improve these stores. Currently, 19 of these stores are already under the Morrisons Daily name, while the others operate as Iceland, Chequers Express, and Le Cocq stores. Soon, all but the two Le Cocq locations will be changed to the Morrisons brand.
What This Means for Morrisons and Customers
Rami Baitiéh, CEO of Morrisons, said he is happy to welcome 520 new employees to the company. He called the stores a strong addition and looked forward to the next steps for the business.
Joseph Sutton, who oversees Morrisons’ convenience, online, and wholesale sectors, said this change is a chance to improve what the stores offer customers. He mentioned that Morrisons is listening closely to customer feedback to bring in new products, including fresh food, clothing, and home items. Sutton also noted that the popular Morrisons More Card will soon be available in the Channel Islands. This loyalty card gives points on purchases and special prices to members.
Morrisons’ Current Reach
Morrisons already operates around 1,600 convenience stores across the UK, with about 600 of those run as franchises. The chain also has roughly 500 full-sized supermarkets. This new investment shows the company’s commitment to growing and improving customer experiences in the Channel Islands.
