Morrisons has unveiled a new collaboration with Purpl, a discount service meant for the disabled, who can now enjoy 10% discount on grocery purchases made through the internet. The purpose of this is to make grocery shopping more economically viable and reachable to millions of disabled people across the United Kingdom.
Special Offer for the Disabled Community
The 10% discount was previously exclusively made available to Morrisons.com. Customers are able to add value to their accounts and use it on Click & Collect or both. One of the features includes having groceries brought directly to the customer’s front door.
We expect this offer tsakes place to grant real economic reliefe. With the average UK family spending £117 per semaine on groceries, disabled families will stand to save:
- £11.70 every week
- £46.40 monthly
- £556.80 through the year
This initiative tackles the challenge of making essential shopping more achievable for disabled customers.
Steps to Enjoy the Discount
Accessing the discount is now easier than ever:
- Sign up for Purpl – The platform is free for disabled individuals.
- Verify disability status – The following documents are accepted:
- PIP (Personal Independence Payment)
- DLA (Disability Living Allowance)
- Blue Badge
- Disabled Bus Pass
- Disabled Persons Railcard
- Access Card
- Receive a discount code – This process of verification takes about one hour.
- Use the code at checkout – Use it when shopping e.g. online at Morrisons.com.
The discount can also be combined with Morrisons’ More Card.
Making Shopping More Accessible
The partnership focuses on convenience and accessibility for disabled shoppers. Customers can:
- Order in advance (up to four weeks.)
- Choose same day delivery or Click & Collect.
- Use Express Click & Collect for faster service.
- Enjoy affordable delivery slots from just £1.50.
Why This Initiative Matters
Research from Scope indicates that a charity founded to promote and address disability equality claims that “disabled households” have to contend with higher living costs. Such households require an additional £1,010 per month, which translates to £12,120 annually, in order to maintain the same living standards as non-disabled households.
*Charlotte Exell, Director of Online at Morrisons* emphasized the need of this initiative: “We have heard from our disabled customers that many of them face higher costs of living. From this partnership, we hope to make a dent in the grocery expenditure for the disabled community.”
Purpl’s Mission to Support Disable Households
Purpl was established by Georgina Colman, a woman living with multiple sclerosis and ADHD, on *July 2024*. She founded the platform with a goal to assist disabled people in minimizing their essential day-to-day expenditures.
Georgina Colman, Founder of Purpl, said* “Establishing Morrisons as a partner enables us to address one of the more significant financial constraints that come with living with a disability. I know first-hand that living with a disability can be expensive, but grocery shopping doesn’t have to be.”
Purpl has collaboration with popular brands such as Hoover, Sky, Green People, and Debenhams by offering them advice and support for the disabled.
The Future of the Morrisons-Purpl Partnership
This development, much like the other approaches, will begin as a Morrisons Trial and seek to find out how it can benefit the disabled community. Once the results are achieved and there is a positive reception, Morrisons may supersize the move even add new branches.
