Friday, October 4, 2024

Morrisons Shows Resilience in Q3 Trading Update 2023/24

The latest Morrisons Q3 trading update is turning heads in the retail world. The supermarket chain is showing it’s still got some fight left in it, even as the market softens.

Let’s dig into the numbers. The Morrisons Q3 trading update reports a 2.9% increase in like-for-like sales, excluding fuel and VAT. That’s impressive, especially considering the current market conditions.

But here’s the kicker: Morrisons isn’t just relying on price hikes to boost those numbers. They’re actually seeing more shoppers filling their carts. As a retail analyst, that’s a trend I always like to see.

The Morrisons Q3 trading update highlights several key initiatives. They’ve expanded their Aldi and Lidl price match to cover almost 300 products. Plus, they’re revamping their Morrisons More Card with over 2,000 new “More Card Prices” offering significant savings.

Availability’s up too, thanks to some high-tech AI cameras keeping an eye on the shelves. It’s like having a robot stock checker in every aisle.

However, it’s not all smooth sailing. The market’s been tough, and Morrisons is feeling the squeeze. They’re banking on their focus on British products and fresh food to help them stand out as inflation eases.

What impresses me most about this Morrisons Q3 trading update is their multi-pronged approach. They’re not putting all their eggs in one basket, instead focusing on availability, loyalty, and competitive pricing. It’s a smart strategy in a challenging market.

CEO Rami Baitiéh seems pretty pleased with the results. He’s quick to praise his team for their hard work. It’s clear from this trading update that Morrisons is in fighting shape, ready to take on whatever the market throws at them next.

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