Popular goods, including household brands and fresh food, have had their prices lowered and locked in. – There has been an average price decrease of 20%.
Another 820 well-liked products will have their prices lowered by Morrisons today, bringing the total number of price reductions for customers in January to over 1,000. Morrisons will continue to assist its consumers through the January pinch and ongoing cost of living concerns by locking in all price reductions for a minimum of eight weeks.
The most recent shift sees prices decreased and locked on fresh produce, closet basics, and family meals to let customers buy excellent products at a price that will help their money go further. Customers may save an average of 20% thanks to this newest adjustment. Along with Morrisons own brand products, household names like Warburtons, Patak’s, and Dettol are included, allowing customers to keep using the goods they already know and love.
Products including sirloin steaks, fruit and vegetables like potatoes, pears, and aubergines, sandwich fillers like ham and poultry, as well as sweet indulgences, have been reduced in price or shut out. Also included are basic household items like toilet paper, shampoo, and laundry detergents.
Morrisons reduced the cost of 130 of its lowest-priced Savers items earlier this month, including fresh foods, freezer favourites, and household necessities. In order to support customers during this difficult period, it also provided a 5p off a litre of petrol campaign, underscoring its commitment to lowering prices whenever possible.
The January investment comes after several price initiatives, including price cuts for popular café meals, important holiday products, and the introduction of My Morrisons Exclusives for My Morrisons members, by the end of 2022.
“Today’s cuts indicate our continuous commitment to doing everything we can to help when it comes to the cost of food shopping,” said David Potts, CEO. In addition to the price reductions we made to the Savers range at the beginning of the month and our subsequent gasoline sale, we are currently lowering the price on even more well-liked products to help our customers’ wallets.
| PRICES LOCKED LOW: PRODUCT EXAMPLES | WAS | NOW |
| MORRISONS BRITISH SIRLOIN STEAK 227G | £4.85 | £4.35 |
| MORRISONS 2 BREADED CHICKEN KIEVS 260G | £2.60 | £2.25 |
| MORRISONS THE BEST JACKET POTATOES 700G | £1.49 | £1.29 |
| MORRISONS LOOSE AUBERGINE | £0.79 | £0.69 |
| MORRISONS CONFERENCE PEARS 4PK | £1.59 | £1.39 |
| MORRISONS CORONATION CHICKEN 400G | £2.89 | £2.50 |
| MORRISONS BRITISH YORKSHIRE HAM (MARKET STREET COUNTER) | £1.50 | £1.20 |
| WARBURTONS 800G SEEDED BATCH FIVE SEEDS | £1.75 | £1.45 |
| YEO VALLEY ORGANIC NATURAL YOGHURT 150G | £0.85 | £0.75 |
| ALPRO SOYA SMOOTH 4 X 125G | £2.00 | £1.79 |
| MIGHTY BIG 3 ROLL KITCHEN TOWEL | £4.99 | £3.99 |
| DETTOL SANITISER 2.5L | £9.00 | £6.00 |
| HIGHLAND STILL WATER 1.5L | £0.99 | £0.89 |
| SCHWEPPES SLIMLINE INDIAN TONIC WATER 12 X 150 ML | £5.60 | £4.00 |
| SAN MIGUEL 4 X 400ML | £5.00 | £4.49 |
These Price Locked Low reductions are in all of Morrisons 498 supermarkets and the majority of products can be found online.
