Mondelēz International and Lotus Bakeries have teamed up to bring Biscoff® cookies to India and create new chocolate products with Cadbury and Milka in Europe.
Biscoff® Enters India
- Mondelēz will manufacture, market, and distribute Biscoff® cookies in India.
- This move helps Lotus Bakeries expand into a fast-growing market.
- Mondelēz’s strong retail network will boost Biscoff® sales across the country.
New Chocolate Innovations Coming
- The companies will co-develop chocolates combining Biscoff®’s caramel crunch with Cadbury and Milka.
- These products will first launch in early 2025 in the UK and Europe.
- More markets could follow if the products perform well.
A Major Growth Opportunity
This partnership gives both companies a chance to expand into high-demand categories. Biscoff® gains a major presence in India, while Mondelēz strengthens its premium cookie and chocolate portfolio.
Consumers can expect unique Biscoff®-flavored chocolate bars hitting shelves soon.