Having led the way in the fresh produce industry, Mission Produce has introduced its new “Retail-Ready Mango” four count value pack, which is handy for both consumers and retailers. This new offering falls under the company’s marketing campaigns for “World’s Finest Avocados” and “World’s Finest Mangos.” This information is made public in anticipation of the International Fresh Produce Association Global Produce & Floral Show that will occur in Atlanta from October 17-19, 2024.
The new mangos pack, named Retail Ready Mangos, is designed to be user friendly, providing a solution to both retailers and customers. The pack’s grab-and-go feature is an effort to supply the growing need for produce that is both easy to get and reasonably priced. In the words of Diana McClean, Director of Marketing and Communications at Mission Produce, “Value packs represent a strong opportunity with club stores accounting for an astonishing 18% of mango sales last year. Our new product addresses that need while helping drive growth in the mango category.”
A Campaign to Help Promote Produce
The launch of this new mango product is parallel to the mission of “World’s Finest Avocados” and “World’s Finest Mangos” campaign and product. The campaign concentrates not only on the their strongest avocados, but also on the diversified sourcing of the industry leading ripening and marketing their mangos. The AvoIntel™ powered data insight boosts the Mission’s sponserd strategy to deepen the value offered to customers and globalize the availability of avocados and mangos throughout the calendar year.
McClean further underscored the company’s dominance in the produce sector, declaring, “We are much more than a supplier. At Mission, we take pride in our innovation and customer service. Our aim is to control the market in avocados and mangos with our global network and experience in the industry.”
Showcasing at Global Produce & Floral Show
Mission Produce will be displaying their new Retail-Ready Mangos as well as their World’s Finest Avocados at booth #B3838 during the Global Produce and Floral Show. Company representatives from the United States, Mexico, and Peru will be in attendance to showcase their sourcing, operations, and food safety efforts. The company seeks to strengthen its ties with industry stakeholders and investors through offering demonstrable value from their products and services.
Mission Produce has set the bar higher for the fresh produce industry yet again with the new mango product, which is sure to please both retailers and consumers. Every aspect of this campaign showcases the company’s unwavering commitment to quality, innovation, and sustainability.
