Mission Produce Unveils New Mango Product

Mission Produce, a leader in the fresh produce industry, has unveiled its new innovation—Retail-Ready Mango product, a convenient 4-count value pack. This new product as part of its “World’s Finest Avocados” and “World’s Finest Mangos” campaign. This announcement comes ahead of the International Fresh Produce Association’s Global Produce & Floral Show, set to take place in Atlanta from October 17-19, 2024.

The new Retail-Ready Mangos pack is designed for ease of use, offering a solution for both retailers and consumers. With its grab-and-go design, the pack aims to meet the increasing demand for convenient and value-driven produce options. According to Diana McClean, Director of Marketing & Communications at Mission Produce, “A significant 18% of mango purchases last year occurred in club stores, highlighting the demand for value-pack options. Our new product addresses that need while helping drive growth in the mango category.”

A Campaign to Promote the Finest Produce

The launch of this new mango product coincides with Mission Produce’s “World’s Finest Avocados” and “World’s Finest Mangos” campaign. The campaign promotes the company’s strengths, which include diversified sourcing, global marketing, industry-leading ripening techniques, and data-driven insights powered by AvoIntel™. This campaign is a key part of Mission’s broader strategy to communicate its value to customers worldwide, offering year-round availability of both avocados and mangos.

McClean further emphasized the company’s leadership in the produce industry, stating, “We are more than just a supplier. At Mission, we are passionate about innovation and customer service. Our goal is to lead the market in avocados and mangos by leveraging our global network and industry expertise.”

Showcasing at Global Produce & Floral Show

Mission Produce will be showcasing its new Retail-Ready Mangos, alongside its World’s Finest Avocados, at booth #B3838 during the upcoming Global Produce & Floral Show. Representatives from the company’s U.S., Mexico, and Peru teams will be present to highlight their sourcing, operations, and food safety efforts. The company aims to strengthen relationships with industry professionals and investors by demonstrating the benefits of their products and services.

Mission Produce continues to set new standards for the fresh produce industry, with its latest mango product promising to be a hit among retailers and consumers alike. The company’s ongoing commitment to quality, innovation, and sustainability is reflected in every aspect of this latest campaign.