Paris, France – In a groundbreaking move, METRO France, the undisputed leader in the local HoReCa market, has unveiled its brand-new METRO MARKETS online platform tailored exclusively for B2B clientele.
This digital innovation coincides with the inauguration of a fully dedicated warehouse, ushering in a new era of convenience for professionals in the hospitality and catering industry.
A Quantum Leap in E-Commerce
METRO France’s latest venture, METRO MARKETS, promises to revolutionize the way B2B customers procure supplies. Commencing this October, an impressive selection of over 3,300 non-food items from a staggering catalog of 100,000 will be made available for rapid fulfillment.
These products will be conveniently housed within an expansive 18,300-square-meter warehouse located in Roye, Picardy. As a part of its ambitious roadmap, METRO aims to amplify its offerings to an astonishing 300,000 items, encompassing not only in-house products but also goods from third-party vendors.
This extensive repertoire includes everything from furniture, both small and large appliances, to tableware, culinary equipment, disposable solutions, hygiene and care products, and even office supplies and equipment.
A Testament to Progress
Pascal Peltier, the dynamic CEO of METRO France, expressed his excitement, stating, “After the launch of the first e-commerce website, Metro.fr, in 2012 and the introduction of our initial French marketplace in 2019, the debut of METRO MARKETS with its vastly expanded product range represents a significant leap forward for our rapidly burgeoning online business.
This initiative underscores our commitment to meeting the ever-evolving expectations of our cherished customers and the gastronomy industry as a whole. As a wholesaler, we are primed to cater to the diverse needs of our clients like never before.”
Expanding Global Footprint
METRO France’s launch of METRO MARKETS marks yet another milestone in the METRO AG’s international expansion saga. This ambitious project in France is the sixth of its kind since the inaugural marketplace’s inception in Germany back in 2019.
METRO MARKETS, a wholly owned subsidiary of METRO AG, has set out to build and manage Europe’s largest non-food online marketplace for the HoReCa sector, which encompasses hotels, restaurants, and caterers. Having initially been introduced in Germany, it has since spread its digital wings to Spain, Italy, Portugal, the Netherlands, and now, France.
The company aims to include 2-3 more METRO countries in its expansion journey each year. METRO MARKETS’ online marketplace has been meticulously designed to provide professional customers with a seamless, one-stop shopping experience. Restaurateurs can source everything they need through a user-friendly digital platform, while gastronomy-focused retailers can effortlessly list and manage their products through the same interface.
This unique approach plays to the marketplace’s strength, offering an unparalleled variety of products at competitive prices. With an eye on the future, METRO MARKETS has set its sights on achieving sales of more than EUR 3 billion by the year 2030.
For more details and updates, visit www.metro-markets.de.
Conclusion
The launch of METRO MARKETS by METRO France underscores a commitment to innovation and customer satisfaction in the ever-evolving landscape of B2B e-commerce.
This new platform promises convenience, variety, and competitive pricing, all aimed at serving the dynamic needs of professionals in the HoReCa sector. As METRO AG continues its global expansion, the future looks bright for the online marketplace, METRO MARKETS.
FAQs
- What is METRO MARKETS?
METRO MARKETS is METRO AG’s flagship online marketplace catering exclusively to B2B customers in the HoReCa industry.
- What kind of products can I find on METRO MARKETS?
METRO MARKETS offers a vast range of non-food items, including furniture, appliances, tableware, hygiene products, office supplies, and more.
- How does METRO MARKETS ensure product quality and reliability?
METRO MARKETS is committed to quality control and works with trusted suppliers to ensure the highest standards.
- Is METRO MARKETS available in countries other than France?
Yes, METRO MARKETS has expanded its presence to Spain, Italy, Portugal, the Netherlands, and Germany, with plans for further international growth.
- What are METRO MARKETS’ sales goals for the future?
METRO MARKETS aims to achieve sales of over EUR 3 billion by the year 2030, solidifying its position as a leader in the B2B e-commerce space.
