KINGSVILLE, ON – In a strategic move set to shake up the berry industry, Mastronardi Produce has officially acquired full ownership of Mastronardi BerryWorld North America. This acquisition solidifies Mastronardi’s exclusive rights to market premium, proprietary berry varieties across North America, a feat made possible through their longstanding partnership with the BerryWorld Group.
“For the past five years, we’ve worked hand-in-hand with BerryWorld to bring some of the best berries to the North American market,” says Paul Mastronardi, CEO of Mastronardi Produce. “This step allows us to take our berry game to the next level, continuing to offer exceptional flavor and quality.”
While the deal signals the end of the formal joint venture, Mastronardi’s exclusive access to BerryWorld’s advanced breeding programs remains intact. From strawberries to blueberries, raspberries to blackberries, consumers can expect a consistent supply of mouthwatering, high-flavor fruits. Essentially, it’s like unlocking the berry version of the secret sauce—those exclusive varieties are now all Mastronardi’s to market.
What’s in it for you? For consumers, this means a more reliable supply of berries bursting with flavor, just in time for your next Instagram-worthy breakfast bowl. For retailers, it promises a wider selection of premium varieties that could very well become the next big trend in produce aisles.
With the BerryWorld Group continuing its focus on research and development, and Mastronardi strengthening its grower network and marketing power, the future of berries in North America is looking brighter—and tastier—than ever.
Mastronardi is now in full bloom, ready to lead the North American berry market to new heights.