Shoppers are to be given more freedom of choice when buying multipack drinks as part of a major move by Tesco to save 45 million pieces of plastic a year.
The good news for customers is that even though the supermarket is scrapping multipacks of its own label drinks, individual cans will continue to be sold at the same price per unit as a part of a multi-buy promotion.
And instead of having to buy multiples of the same product, shoppers will be able to mix and match purchases including lemonade, cola, ginger beer, soda and tonic water.
The supermarket has stepped up its campaign against unnecessary plastic by removing the multipack wrap from many of its own brand food and drinks.
Initially 12 million pieces of plastic a year will be saved from use on all own-brand canned fizzy drinks.
The multipacks of 4s used to cost £1 – now the price is 50p a can or four for £1.
In addition, a further 33 million pieces of plastic will be removed in the autumn as plastic multipacks are removed from kids’ lunchbox drinks, energy drinks, water and fruit juices.
Tesco Head of Packaging Development Johnny Neville said:
“Customers are focused on getting great value right now, but they still want to use less plastic.
Not only is this move great news for the environment but it will also offer customers more choice and flexibility when it comes to fizzy drinks – at no extra cost. It could even work out much cheaper for customers who want a variety of drinks.”
“Basically it’s more choice, same value but less plastic!”
This is the latest in a series of actions against multipack plastic –
Tesco’s 4Rs packaging strategy aims to remove plastic where it can, reduce where it can’t, reuse more and recycle what’s left.
Since the launch of the 4Rs strategy in August 2019, Tesco has removed 1.7bn pieces and further reduced packaging by more than 3000 tonnes from its annual footprint. Fruit juices, crisps and cheese are all among the products now being produced using less plastic.
Notes to editors:
The 4Rs are underpinned by an industry leading Red/Amber/Green list of Preferred Materials and Formats. The list is based on UK recycling capabilities, infrastructure and end of life outcomes.
It is a simple demonstration of the packaging types Tesco want to use. Tesco has pressed suppliers to remove all ‘red’ materials and refused to stock new products that contain ‘red’ materials, as customers cannot easily recycle them in the UK.
Tesco has redesigned over 2000 tonnes of packaging to improve recyclability and has doubled the amount of recycled content in its own brand plastic packaging.
Affected products include:
|Tesco Pure Orange Juice Smooth 4 X 1 litre|
|Tesco Pure Apple Juice 4 X 1 Litre|
|Tesco Nas Orange Crush 4 X 330M L|
|Tesco Diet Lemonade 4 X 330ML|
|Tesco Nas Ginger Beer 4 X 330ML|
|Tesco Lemon And Lime Zero 4 X 330ML|
|Tesco Nas Crème Soda 4 X 330ML|
|Tesco Lemonade 4 X 330ML|
|Tesco Diet Cloudy Lemonade 4 X 330ML|
|Tesco Nas Bitter Shandy 4 X 330ML|
|Tesco Pink Lemonade 4 X 330ML|
|Growers Harvest Apple Juice 3 X 200ML|
|Tesco Pure Apple Juice3 X 200ML|
|Tesco Smooth Orange Juice 3 X 200ML|
|Tesco Pure Apple Juice 5 X 150ML|
|Growers Harvest Orange Juice 3 X 200ML|
|Tesco Pure Orange Juice 5 X 150ML|
|Tesco Fruit Splash Apple & Blackcurrant 4 X 250ML|
|Tesco Fruit Splash Summerfruit 4 X 250ML|
|Tesco Fruit Splash Apple 4 X 250ML|
|Tesco Still Water Apple & Raspberry 4 X 300ML|
|Tesco Apple & Mango Juice FC 3 X 200ML|
|Tesco Still Water Blackcurrant 4 X 300ML|
|Tesco Fruit Splash Orange 4 X 250ML|
|Tesco Pineapple Juice 3 X 200ML|
|Tesco Still Water Orange & Pineapple Nas 4 X 300ML|
|Tesco Isotonic Sports Drink Orange 4 X 500ML|
|Tesco Isotonic Sports Drink Raspberry 4 X 500ML|
|Wow Hydrate Protein Summer Fruits 4 X 500ML|
|Tesco Blue Spark Sugar Free 24 X 250ML|
|Wow Hydrate Protein Tropical 4 X 500ML|
|Tesco Ashbeck Sparkling Water 4 X 2L|
|Tesco Apple & Raspberry Nas Sparkling Water 4 X 500ML|
|Tesco – Strawberry Flavoured Still Water 4 X 500ML|
|Tesco Elmhurst Natural Mineral Sparkling Water 4 X 2L|
|Tesco Lemon & Lime Flavoured Still Water 4 X 500M|