A major Tesco move to cut multipack plastic will offer shoppers more choice when buying drinks
Shoppers are to be given more freedom of choice when buying multipack drinks as part of a major move by Tesco to save 45 million pieces of plastic a year.
The good news for customers is that even though the supermarket is scrapping multipacks of its own label drinks, individual cans will continue to be sold at the same price per unit as a part of a multi-buy promotion.
And instead of having to buy multiples of the same product, shoppers will be able to mix and match purchases, including lemonade, cola, ginger beer, soda, and tonic water.
The supermarket has stepped up its campaign against unnecessary plastic by removing the multipack wrap from many of its own-brand foods and drinks.
Initially, 12 million pieces of plastic a year will be saved from use on all own-brand canned fizzy drinks.
The multipacks of 4s used to cost £1; now the price is 50p a can or four for £1.
In addition, a further 33 million pieces of plastic will be removed in the autumn as plastic multipacks are removed from kids’ lunchbox drinks, energy drinks, water, and fruit juices.
Tesco Head of Packaging Development Johnny Neville said:
“Customers are focused on getting great value right now, but they still want to use less plastic.
Not only is this move great news for the environment, but it will also offer customers more choice and flexibility when it comes to fizzy drinks—at no extra cost. It could even work out much cheaper for customers who want a variety of drinks.”
“Basically, it’s more choice, same value, but less plastic!”
This is the latest in a series of actions against multipack plastic –
- In January 2020, Tesco saved 67 million pieces of plastic a year by removing multipack wraps from all of its tins, including branded and own-brand beans, soup, and tuna.
- In May 2021, Tesco stopped selling beers and ciders in soft plastic multipack wraps as part of a move that saved 50 million pieces of plastic a year.
Tesco’s 4Rs packaging strategy aims to remove plastic where it can, reduce where it can’t, reuse more, and recycle what’s left.
Since the launch of the 4Rs strategy in August 2019, Tesco has removed 1.7 billion pieces and further reduced packaging by more than 3000 metric tons from its annual footprint. Fruit juices, crisps, and cheese are all among the products now being produced using less plastic.
Notes to editors:
The 4Rs are underpinned by an industry-leading red, amber, and green list of preferred materials and formats. The list is based on UK recycling capabilities, infrastructure, and end-of-life outcomes.
It is a simple demonstration of the packaging types Tesco wants to use. Tesco has pressed suppliers to remove all’red’ materials and refused to stock new products that contain’red’ materials, as customers cannot easily recycle them in the UK.
Tesco has redesigned over 2000 metric tons of packaging to improve recyclability and has doubled the amount of recycled content in its own brand of plastic packaging.
Affected products include:
|Pure Orange Juice Smooth, 4 X 1 litre|
|Pure Apple Juice, 4 X 1 Litre|
|Nas Orange Crush 4 X 330 mL|
|Diet Lemonade: 4 X 330 ML|
|Nas Ginger Beer, 4 X 330 ML|
|Lemon And Lime Zero 4 X 330 ML|
|Nas Crème Soda, 4 X 330 ML|
|Lemonade 4 X 330 ML|
|Diet Cloudy Lemonade, 4 X 330 ML|
|Nas Bitter Shandy, 4 X 330 ML|
|Pink Lemonade 4 X 330 ML|
|Growers Harvest Apple Juice, 3 X 200 ML|
|Pure Apple Juice3 3 x 200 ML|
|Smooth Orange Juice, 3 X 200 ML|
|Pure Apple Juice, 5 X 150 ML|
|Growers Harvest Orange Juice, 3 X 200 ML|
|Pure Orange Juice, 5 X 150 ML|
|Fruit Splash Apple and Blackcurrant, 4 X 250 ML|
|Fruit Splash Summerfruit 4 X 250 ML|
|Fruit Splash Apple 4 X 250 ML|
|Still Water Apple and Raspberry 4 X 300 ML|
|Apple & Mango Juice FC 3 X 200 ML|
|Still Water Blackcurrant, 4 X 300 ML|
|Fruit Splash Orange, 4 X 250 ML|
|Pineapple Juice 3 X 200 ML|
|Still Water Orange and Pineapple Nas 4 X 300 ML|
|Isotonic Sports Drink Orange 4 X 500 ML|
|Isotonic Sports Drink Raspberry 4 X 500ML|
|Wow Hydrate Protein Summer Fruits, 4 X 500 ML|
|Blue Spark Sugar Free 24 X 250ML|
|Wow Hydrate Protein Tropical 4 X 500ML|
|Ashbeck Sparkling Water 4 X 2L|
|Apple & Raspberry Nas Sparkling Water 4 X 500ML|
|Strawberry Flavoured Still Water 4 X 500ML|
|Elmhurst Natural Mineral Sparkling Water 4 X 2L|
|Lemon & Lime Flavoured Still Water 4 X 500M|