June 30, 2022
Lycamobile, the largest global provider of low cost international mobile calls, is proud to announce its success in signing up its one millionth customer in France, putting the company in poll position in the international MVNO market, just 18 months after launching in the country.
The company’s triumphs in the European market have been well documented; the addition of Germany to its portfolio in 2012 ensured Lycamobile has greater coverage of the European population than any other mobile operator. A subsequent move into Ireland and Portugal served to embed Lycamobile’s footprint across Europe covering over 80% of the EU population and giving customers access to a network which provides high quality affordable international calls.
Launched in June 2011 in traditional channels and early 2012 in professional channels; strong national advertising, compelling targeted customer segment campaigns, focused street marketing, competitive offers and powerful trade marketing with major retailers have all contributed to Lycamobile’s success in France.
To mark this milestone, Lycamobile will host a presentation and celebration at the Four Seasons George V in Paris on Friday 11th January where CEO Milind Kangle will review the Lycamobile performance and outline the plans for 2013.
Allirajah Subaskaran, Chairman, Lycamobile comments:
“The incredible success of the past 18 months is testament to the compelling Lycamobile value proposition, dedication to customer service and the fantastic launch team in France. As the largest global provider of low-cost international calls, Lycamobile is delighted to be connecting so many people throughout the country to their loved ones across the globe.
“We look forward to celebrating this at the event on the 11th January and toasting a continued commitment to our French customers.
January 13, 2023
