Lunchables has introduced its innovative creation: The Lunchables PB&J sandwich as the first crustless PB&J crafted for easy dipping that now reaches select U.S. retail locations. The Shelf-Stable Lunchables PB&J sandwich marks a pioneer in the crustless no-thaw no-thaw PB&J market and welcomes select United States retailers as launch partners. The new Lunchables PB&J sandwich launch combines improved PB&J innovation with celebratory elements including the hip hop song “Peanut Butter Jelly Time” revisited by Lil Jon and Twista.
Key Takeaways
First-ever refrigerated, dippable, and crustless PB&J from Lunchables
No thawing needed — ready to eat anytime
Features a musical collaboration with Lil Jon and Twista
Designed for kids’ customization preferences and parent convenience
Available now at select retailers for $2.49
A Revolution in Ready-to-Eat PB&Js
Frozen peanut butter and jelly sandwiches traditionally needed between thirty and sixty minutes to thaw before consumption. Lunchables PB&J responds to parents’ time struggles and kids’ instant-eating needs. This snack avoids freezing temperatures because it spends the entire production cycle in the refrigerated zone that lets children consume their food right away from the package itself.
These packs offer kids two soft crustless sandwich pieces along with their choice between grape or strawberry dipping sauces according to the popular dipping food trend. Each Lunchables PB&J package gives kids the flexibility to customize their sandwich experience matching their desired ratio of peanut butter to jelly perfectly.
A Classic Gets a Remix — Musically and Culinarily
To mark the launch in true pop culture style, Lunchables reunited Grammy Award-winning producer Lil Jon and rapid-fire rapper Twista to breathe new life into the internet-famous anthem “Peanut Butter Jelly Time.” The new track, dropping today on Lunchables’ YouTube and Spotify, offers a high-energy, modern twist sure to catch the attention of millennial parents and their children alike.
“It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,” said Lil Jon. “PB&J takes me back to my childhood days… YEAHHH!”
A Strategic Step in Kraft Heinz’s Innovation Journey
According to Danni Levin, Associate Director of Innovation at Lunchables, this product aligns with the company’s broader strategy to reinvent the refrigerated snack category with high-quality, affordable, and convenient solutions. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing — PB&Js will never be the same,” Levin noted.
Lunchables PB&J also builds on Kraft Heinz’s growing presence in the sandwich and snacking segment, following last year’s launch of Grilled Cheesies. These new offerings are part of Kraft Heinz’s ambitious target to drive $2 billion in incremental sales through innovation by 2027.
Pricing and Availability
Lunchables PB&J is now rolling out nationwide, available for $2.49 per pack, offering a budget-friendly, lunchbox-ready option that fits the modern family’s on-the-go lifestyle.
For more about the new product and its musical companion, consumers are encouraged to visit Lunchables’ official channels on Instagram and TikTok.