Woolworths launches new Lotus Biscoff Hot Cross Bun

On Wednesday, January 31, 2024, Woolworths announced the launch of a new Lotus Biscoff Hot Cross Bun, joining its successful Fairy Bread Hot Cross Bun. The collaboration with Lotus BiscoffⓇ brings a limited edition treat to stores and online starting today. This marks the first time the popular Lotus Biscoff spread will feature in Woolworths’ Easter Hot Cross Bun range, combining two beloved favorites in Australia.

Following the popularity of the Lotus Biscoff Cheesecake introduced in Woolworths bakeries last year, anticipation is high for the Biscoff-filled Hot Cross Bun. Woolworths Bakery Merchandise Manager, Donald Keith, recommends enjoying the Lotus Biscoff Hot Cross Bun warmed up for a gooey center.

The release of the Lotus Biscoff Hot Cross Bun adds to Woolworths’ diverse Easter offerings, which include the recent Fairy Bread Hot Cross Bun and the return of favorites like the Cadbury Caramilk Hot Cross Bun. In the first week alone, Woolworths sold 2 million Hot Cross Buns across its range, with expectations to sell over 12 million during Easter week.

Available for a limited time, the Lotus Biscoff Hot Cross Bun is priced at $5.50 for a 4-pack in Woolworths Supermarkets and Metro stores starting today. It joins Woolworths’ broader Hot Cross Bun range, which includes traditional fruit buns, fruitless buns, and mini fruit buns priced at $4.00 per pack.

Read more: How Coca-Cola Boosts Local Economies and Communities Globally

Lotus Biscoff Hot Cross Bun

For more information, contact Woolworths Media at 02 8885 1033 or [email protected].