Liquorland gets down to work in support of Clean Up Australia because it loves the land.

March 6, 2023

Liquorland gets down to work in support of Clean Up Australia because it loves the land.



As part of its Love Your Land campaign, Liquorland will donate 25 cents from each transaction made in-store and online1 over the next three days to the environmental organisation Clean Up Australia. The retailer donates 50 cents to the charity from each sale of its Drop of Good wine line throughout the year in addition to the nationwide fundraising initiative.


With the money collected, thousands of free Clean Up kits will be distributed to volunteers to help them clean up their local parks, beaches, rivers, and other outdoor areas in their communities.


In order to keep workers safe, each Clean Up kit will include biodegradable trash gathering and recycling bags, protective gloves, a high-visibility vest, and an optional sharps container.


For the past two years, Coles Liquor Group has worked with Clean Up Australia to raise more than $240,000 in support of the biggest community-based environmental event in the nation.


Chief Executive Officer of the Coles Liquor Group, Darren Blackhurst, stated that the Coles Liquor team was eager to give back to the neighbourhood and emphasise the value of protecting the property you cherish.


“We are thrilled to continue our three-year sponsorship of Clean Up Australia. It’s wonderful that we can encourage our team to participate in the event while also assisting the charity in raising much-needed funds, said Darren.


The passion our customers exhibit in supporting this partnership, both online and in-store, is extraordinary, he said. “Our customers inform us that environmental issues are essential to them.


Pip Kiernan, chair of Clean Up Australia, thanked Coles Liquor Group for its assistance and for taking action that has meaning and effect for the environment.


“Thousands of volunteers all over the nation have received Clean Up kits thanks to Coles Liquor’s support over the past three years, from the tip of the Top End to the rainforests of Tassie, from Albany to Yungaburra. We’ve been able to bring about genuine change thanks to this assistance,” said Pip.


“We are aware that many Australians are overwhelmed and uncertain of how they can contribute to environmental protection. Participating in Clean Up Australia Day is a useful method for each of us to contribute to the solution and demonstrate our love for the environment, according to the speaker.


To raise awareness of environmental problems that impact all Australians and to highlight solutions that bring us closer to a circular economy, Liquorland started their Love Your Land campaign earlier this year.

Please call Coles Media Line at (03) 9829 5250 or for more information.

Information about Coles Liquor Coles Liquor is a reputable merchant that operates under the Liquorland, First Choice Liquor Market, and Vintage Cellars trading banners. By drinking sensibly and sustainably, we hope to contribute to the happier and healthier lives of adult Aussies.

Coles Liquor is a drinks specialist that offers a wide selection of wines, spirits, and beers. We are enthusiastic about giving customers access to locally produced goods.

We deliver on our promise to offer affordable drink options for every occasion through our network of more than 940 stores, our incredibly convenient online sites, and the knowledgeable Team Members who work there.


Concerning Clean Up Australia

Clean Up Australia, founded by Ian Kiernan, AO, is one of the nation’s most well-known and dependable environmental organisations, motivating and enabling communities to clean up, repair, and preserve our environment. More than 20 million Australians have participated in Clean Up Australia Day, the biggest community-based environmental event in the country, since it began.

Clean Up Australia collaborates with companies, governments, and communities to offer workable solutions that will enable all Australians to live more sustainably throughout the year. The organization’s current priorities include both preventing trash from entering our ecosystem and eliminating what has already accumulated.