Label Maker S&K Transforms into Coveris Brno for Sustainable Future. Yes, the Czech region’s packaging industry was shaken by the news that S&K, long label manufacturer, has transformed into Coveris Brno, marking a key milestone in the international giant’s expansion plans.
They were wondering what the changes might be, but also recognizing the tremendous opportunities that were ahead.
This is Coveris’ third acquisition in the in Central and Eastern European region, after Hungary and Poland. Market watchers are commenting on the importance of this acquisition, as it is Coveris’ first label-centric acquisition outside the UK borders.
From the standpoint of both companies, the timing seems to be perfect. Coveris Brno’s commanding position in the marketplace is integrated with consumer goods manufacturers who are under pressure to use eco-friendly packaging. This facility is well-known for custom label solutions that comply with the strict sustainability benchmarks from multiple industries, including beverages and food, chemicals, cosmetics, and even toys.
From a client perspective in Coveris‘ regions, this change offers more complex labels without losing the local strategic advantage which drove S&K‘s success. For Coveris however, it provides an enhanced presence in a region with emerging market potential where competition is strongly focused on sustainability.
Coveris Brno is reported to shift focus to region’s most advantageous potential—the CEE. In the latest report also highlighted, the region combines sophistication in emerging economies alongside a surge of unrivaled sustainability innovations. These regions could soon turn into a sprinting racetrack for companies bridging that gap.
This week, however, the newly formed Coveris Brno team should aim at ensuring integration without disruptions in production for existing clients. Even in packaging, innovation is employed within the bounds of traditions.
