Kraft Heinz is venturing into the frozen food category with LUNCHABLES® Grilled Cheesiest, featuring cutting-edge technology for a pan-like crisp in just 60 seconds. No more burnt crusts and cold insides; 360CRISP™ ensures a golden brown exterior and melty cheese. This innovation allows kids to prepare it in the microwave, making it convenient and independent.
Alan Kleinerman, VP Head of Disruption at Kraft Heinz, expressed their mission to revolutionize the frozen category with high-quality, convenient snack solutions. The launch of 360CRISP™ marks just the beginning of their food-tech innovations. Recognizing the growth potential in kids’ snacking within the frozen category, Kraft Heinz aims to deliver new and convenient options without compromising taste and quality. This aligns with their broader business transformation to drive growth in North America, targeting $2B in incremental net sales by 2027.
LUNCHABLES® Grilled Cheesiest offers two mouthwatering options:
Original – A quick and convenient take on the classic grilled cheese with melty KRAFT® SINGLES and the perfect golden-brown crisp.
Pepperoni Pizza – A savory twist on grilled cheese featuring KRAFT® SINGLES and the beloved pepperoni from other Lunchables snack packs.
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