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HomeNewsA-BrandsKraft Heinz Innovates the Microwave Experience with 360CRISP™: A Game Changer in...

Kraft Heinz Innovates the Microwave Experience with 360CRISP™: A Game Changer in Convenience


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In a bold move that promises to redefine the way we use microwaves, Kraft Heinz has introduced a groundbreaking innovation called 360CRISP™. This new platform aims to bring the sizzle and crunch of stovetop cooking to microwaveable products, and it’s making its grand entrance with the launch of LUNCHABLES® Grilled Cheesies.

Golden Brown and Melty Perfection

360CRISP™ is all about delivering that perfect, golden-brown crisp outside while keeping the insides melty and delicious. No more sacrificing taste for convenience. With 360CRISP™, you can have both in just 60 seconds, without the need for pans or stoves.

The Delectable Debut: LUNCHABLES® Grilled Cheesies

LUNCHABLES®, a household name, steps into the frozen food category with a bang. Grilled Cheesies, powered by 360CRISP™ innovation, promises a revolution in microwaveable snacks. Imagine a world where you never have to endure a burnt crust with a cold, unappetizing interior. With 360CRISP™, that world is a reality. It’s the marriage of quality, convenience, and crave-ability in a microwaveable package.

Empowering Kids and Families

What sets LUNCHABLES® Grilled Cheesies apart is its ability to empower kids with a sense of independence. Children can now prepare their snacks directly in the microwave, a game-changer for busy parents. No longer will they have to worry about their kids using stovetops or hot pans. It’s a win-win for both parents and kids.

The Visionary Behind the Innovation

Alan Kleinerman, VP Head of Disruption at Kraft Heinz, shared his perspective on this groundbreaking launch. He stated, “The launch of 360CRISP™ is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond. At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP™ is just the beginning.”

Fueling Growth and Transformation

Kraft Heinz recognizes that kids’ snacking is a significant driver of growth in the frozen category. By introducing 360CRISP™, the company not only meets the evolving needs of its customers but also contributes to its broader business transformation goals. Kraft Heinz aims to achieve $2 billion in incremental net sales by 2027, a testament to its commitment to innovation and growth.

Delicious Options to Savor

Grilled Cheesies offers two mouthwatering options:

1. Original: For those who love the classic grilled cheese experience, the Original variety features deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp. It’s a quick and convenient take on a beloved snack-time staple.

2. Pepperoni Pizza: Adding a savory twist to the classic grilled cheese, the Pepperoni Pizza variety features the same delectably melty KRAFT® SINGLES and mouthwatering pepperoni found in other popular Lunchables snack packs that kids know and love.

In summary, Kraft Heinz’s 360CRISP™ is a game-changer that promises to bring back the joy of cooking with the convenience of a microwave. With LUNCHABLES® Grilled Cheesies leading the way, we can expect even more innovations in the world of microwaveable products in the near future. It’s a golden opportunity for families seeking quality, taste, and convenience all in one delicious package.

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