KANTAR GROCERY DATA: LIDL GB OVERTAKES CO-OP TO BECOME 6TH LARGEST SUPERMAKET IN UK FOR FIRST TIME

In response to the latest data released by Kantar, Ryan McDonnell, Lidl GB CEO commented:

“We are extremely proud that more customers are choosing to shop at Lidl. But it’s also not a surprise, because it has always been our firm belief that no one should have to pay a premium for good food. This belief is at the core of everything we do, whether that’s keeping prices low or making our offer as accessible as possible through the opening of new stores. And it’s clear that shoppers still want and value that in-store experience, despite the impact the pandemic has had on shopping habits. So that’s exactly what we will continue to give them. In February alone we opened 13 new stores, and our expansion plans continue at pace. As households navigate the increasing cost of living, it is our absolute promise that we will continue to offer them the best value in the market.”

GSN