It’s confirmed… 17. is Free of Animal Cruelty!
Boots is pleased to announce that all seventeen of its cosmetics are now Leaping Bunny-certified by Cruelty Free International.
The Leaping Bunny program is the globally recognized gold standard for assessing cruelty-free cosmetics and personal care products – a giant leap forward for cruelty-free, affordable beauty!
The Leaping Bunny certification necessitates cruelty-free standards that exceed legal requirements.
This includes an analysis of the entire supply chain and each stage of the product’s journey, right down to the raw materials and components. 17., which offers more than 180 high-performing cosmetics for £5 or less, joins Boots’ other Leaping Bunny-approved beauty brands Botanics, Soap & Glory, and Liz Earle Beauty Company.
Jenna Whittingham-Ward, Head of Beauty – Boots Brands & Exclusives, stated, “At Boots, we are committed to providing our customers with high-quality, reasonably-priced beauty products without restrictions or limitations.
The Leaping Bunny certification from Cruelty Free International provides our customers with the highest level of assurance that Boots is genuinely committed to providing more cruelty-free beauty options. 17. is now one of the most affordable Leaping Bunny-approved high street cosmetics brands in the United Kingdom, with lipsticks and eyeshadows starting at just £2.
Michelle Thew, chief executive officer of Cruelty Free International, exclaimed, “We are ecstatic that another Boots brand is joining our Leaping Bunny family and aiding us in our fight to end animal testing for cosmetics and their ingredients.”
The news comes as Boots introduces 17 limited-edition shades for the upcoming winter months, including neutral and berry-toned lip and eye products that are ideal for seasonal makeup looks.
The limited-edition colors are available at select Boots locations and on boots.com.
This year, Boots announced the return of 17 with a brand-new look and products with new formulations at unbelievable prices. 17 is available exclusively at Boots in over 500 UK stores, online, and via the Boots App.
With Next Day Click & Collect available at 1,600 stores*, customers can pick up 17. at their local Boots store, regardless of their location in the United Kingdom.
Boots is the UK’s leading health and beauty retailer. Its mission is to be the first choice for pharmacy, health and beauty – caring for people, customers and communities everywhere.
With over 53,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots serves its customer and patients’ wellbeing for life.
Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services.
It offers an unrivalled depth and breadth of product offering including its innovative portfolio of brands, including No7, the UK’s No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.
For over 170 years, Boots has listened, learned and innovated, and it continues to challenge itself to improve its products and services every day.
Boots is part of Walgreens Boots Alliance, which is a global leader in pharmacy-led, health and wellbeing retail. More company information is available on boots-uk.com.