Innovation Hub for Healthy Food, new exhibition to be launched at Macfrut
In collaboration with the University of Bologna, DISTAL, the Food Science
Campus in Cesena, and the Center for Industrial Agrifood Research dedicated
innovative fruit and vegetable products and processing technologies
Cesena 22 (January 2024) The Innovation Hub For Healthy Food will make its
debut at Macfrut 2024 (8–10 May): an exhibition dedicated to sustainable products
and processing technologies used to produce functional foods with high nutritional value.
The new exhibition, which will complement a wide range of themed areas, is organised in
collaboration with the University of Bologna, Department of Agri-Food Science and
Technology (DISTAL), the Food Science Campus in Cesena, and the Centre for Industrial
The exhibition will focus on innovative fruit and vegetable products as well as the
processes involved in their production, and will include themed workshops and
demonstration activities carried out by internationally renowned researchers and
innovative companies in the sector.
As part of the programme, there will be in-depth sessions on emerging cutting-edge and
environmentally-friendly processing technologies, as alternatives to traditional thermal
treatments for the preparation of products, such as fresh and minimally processed
juices and extracts, fruit and vegetable snacks, advanced fresh-cut produce, and vegetable
creams made through precision fermentation, with a special focus on the opportunities
available to companies in the sector to implement innovative and competitive projects
regarding these topics, both in Italy and abroad.
This exhibition is intended to provide a tangible response to the needs of consumers who
are becoming more conscious of healthy eating and are looking for new healthy
Meanwhile, the commercial team of Macfrut is hard at work; in fact, many leading
companies in the healthy food sector, whose products are proving more and more to be
viable alternatives to conventionally processed foods, have confirmed their participation.