In preparation for the anticipated surge in shoppers, LIDL reveals the best times to score a deal this bank holiday.

April 6, 2023

In preparation for the anticipated surge in shoppers, LIDL reveals the best times to score a deal this bank holiday.

Following an outstanding start to 2023, Lidl GB is preparing for its busiest Easter ever as customers seek out high value without sacrificing quality.

The discounter, which was recently named the UK’s fastest growing supermarket, is expecting a spike in foot traffic this weekend after welcoming nearly one million new customers to its stores over the Easter weekend last year.

In order to help its customers prepare and choose the best times to shop, Lidl is counselling its customers about the ideal time to stock up on Easter necessities ahead of the bank holiday bonanza.

According to statistics, the busiest shopping hours over the Easter weekend last year were between 8am and 10am and from 6pm on. The busiest day for buying was Saturday; between the hours of 10 a.m. and 1 p.m., stores saw the highest levels of foot traffic, which then began to decline as the afternoon wore on.

Additionally, the supermarket has stated that on Good Friday and Saturday, all of its locations in England and Wales will be open as usual until 10 p.m. On Easter Sunday, stores will be closed; they will reopen on the bank holiday Monday from 8 a.m. to 8 p.m. Customers are advised to check the store finder on Lidl’s website for information on their local Lidl as some store opening hours may change.

Lidl’s well-liked Easter treats have already been stocked by customers, as candy purchases are up 11% from the previous year. The discounter’s Deluxe Marble Egg (£6.99), which was recently acknowledged by the Good Housekeeping Institute taste test, is one of the last-minute deals that shoppers can purchase before the bank holiday, which is only expected to increase demand. The Deluxe Apple and Cinnamon Hot Cross Buns (£1.39) and Deluxe West Country Lamb Leg (£9.99 per k/g) from its Easter line also won praise from the esteemed organisation.

Customers who use the Lidl Plus app have until Wednesday, April 5th, to claim one complimentary Favorina Easter treat when they spend more than £25 in a single store. On the app, you can also find more details about shop opening hours and other deals and discounts.

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Attention Editors


[i] Kantar, 4 weeks until roll data through April 17, 2022 compared to 2021

[ii] Kantar, twelve weeks until March 19, 2023

Kantar, 12 weeks to March 19, 2023

Regarding Lidl GB

Since its establishment in the United Kingdom in 1994, Lidl GB has continued to expand and now operates over 950 stores, over 29,500 workers, and 13 distribution centres throughout England, Scotland, and Wales.

Lidl is one of the top companies in the food retail sector in Europe and is a member of the Schwarz retail company. The supermarket, which employs more than 360,000 people worldwide, presently runs about 12,000 stores, more than 200 warehouses, and 31 countries.

In all of Great Britain, from Kirkwall to the Isle of Wight, the supermarket takes pleasure in offering its patrons the best products at the best prices. The business places a strong emphasis on its responsibility for people, society, and the environment. Social responsibility and sustainability are at the centre of the company’s daily operations. Two thirds of Lidl GB’s products come from British suppliers because the company is passionate about collaborating with British producers.

The Schwarz Group, a global shopping organization, had a revenue of €133.6 billion in the fiscal year 2021.

Lidl GB’s business website can be found at