Until 5 November 2022, Carrefour is running the “Tous digital!” (Everybody digital!) course –
unprecedented in its format, scale and ambition – the aim being to train all 85,000 of its employees
in France in the fundamentals of digital technologies.
The event will formalise the commitment that the Group made on Digital Day on 9 November last year to
train all of its employees in digital technologies by 2024. This means training some 100,000 people per year
throughout the world and is key to speeding up the Group’s digitalisation and ensuring that its employees
An unprecedented and innovative scheme
Training employees this way will better equip them to understand customers’ expectations – expectations
which have been transformed by digital technologies. They will gain insights into a wealth of new channels
that together deliver a technology-enhanced shopping experience.
The training also teaches them about the concrete impacts that these technologies are having on people’s
day-to-day professional lives – whatever role they play in the company – and commits everybody to
ensuring that Carrefour becomes a leader in digital retail.
This “Tous digital!” course has been developed alongside start-up Emeraude Escape, and has a somewhat
unusual format: it is delivered as a serious game, and provides trainees with a fun experience in a virtual
This one-hour serious game is available online for head office employees and will be undertaken in teams
by everybody working at warehouses and in stores. It will be run by students from the network of Digital
Campus schools, from the Galileo Global Education group. These people will visit all Carrefour
establishments during the course of these three weeks.
Establishing a digital culture across teams
Tous Digital! Is one of the Digital Retail Academy’s flagship initiatives and is designed to speed up the
acquisition of digital skills for all Carrefour employees; 79,000 of the Group’s employees have already
followed one of its programmes – it delivers courses ranging from digital basics to advanced courses in
technology and data. By the time this course is over, more than 150,000 people will have been trained.
This training programme is in line with Alexandre Bompard’s aim of turning Carrefour into a “Digital Retail
Company” – one in which all employees at all levels embody the digital transformation, and where digital is
not just a specific business line, but forms part of the company’s DNA and is in each team’s core business.