Hershey Selects Publicis’ MiltonONE as US Media Comfimed by a Press Release.
The Hershey company based in New York, announces that it selects Publicis’ MiltonONE as its agency of record. This decision comes after a thorough review process that included Hershey’s candy, mint, gum (CMG), salty, and protein business units. We are excited to work with MiltonONE and look forward to a successful partnership!
This completes a comprehensive review by Hershey to centralize integrated media responsibilities. The process focused solely on the U.S. market and did not involve international media.
For this initiative Publicis assembled a dedicated team from top talent across various offices, known as MiltonONE, which will service only Hershey brands.
Vinny Rinaldi, head of U.S. media at The Hershey Company, cited strategic planning chops at Publicis along with integrated investment expertise and data and technology enhancements as capabilities that will bolster internal media strategies at the client with an eye toward future growth.
MediaLink served as an adviser for Hershey throughout this process.
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